Newsletter
Newsletter

Newsletter

Hello Kitty's Revenge

Early this year, there was some comment in the open press concluding that the US was the world’s leading source of wireless innovation and technology expertise (“Europe Had Decisive Wireless Lead, But Lost It to US With Poor Moves”). Well, the good news is that finding some of those smaller, innovative creators of made-right-here-in-Japan, ready-to-be-exported mobile technology is getting an awful lot easier. We spent yesterday at Sun’s JavaOne conference in Yokohama, and there was an interesting line-up of companies displaying their wares on the showroom floor.

Japan Carriers' Consumer Focus the Only Focus

I was sitting in the DoCoMo shop in Machida last week waiting to cancel my second PHS data card (which we rarely use since we got a home WLAN), when it suddenly occurred to me: there’s no enterprise wireless data market in Japan because the carriers — yes, the **carriers** — don’t want one. NTT DoCoMo announced that consolidated revenues from “packet communications services” (read: i-mode) reached 715,600 million yen, up **102 percent** from the year before. Clearly, revenues from wireless data are booming, and if the corporate market has not yet been tapped, just think of the riches that will flow to the likes of DoCoMo, J-Phone, and KDDI when it is.

Japan Mobile Trivia that'll Separate the Pros from the Wanna-bes

All of Japan’s carriers devote an extraordinary amount of time, effort, and resources to creating marketing and sale materials designed to entice customers, boost sales, and — let’s be frank — brag about their networks and handsets. The Big Five (NTT DoCoMo, KDDI/Au, J-Phone, DDI Pocket, and Tu-Ka) produce monthly full-color catalogs touting the latest in handsets, networks and data services, calling plans and discounts, and customer support services. DoCoMo also conveniently produces a quarterly compendium of their monthly issues in English, while KDDI makes their calling plans and discount options widely available in English, Korean, Chinese, and several other languages. We combed through several carrier brochures and extracted some gems of info that are rarely if ever mentioned by English-language press, but that help to illustrate the depth and scope of the wireless business here. Without further ado, herewith we present WWJ’s first quarterly Review of Japan Keitai Trivia. Rabid Japan wireless devotees (and you know who you are) won’t want to miss this.

J-Phone Tells All! Well… a Whole Bunch, Anyway…

For the past several weeks, WWJ has been emailing J-Phone to set up an interview for our video newsmagazine. We finally settled on a date, and they asked us to submit our outline questions. J-Phone PR’s Matthew Nicholson responded to some of these earlier this week, and herewith we present a summary of his comments, wherein J-Phone reveals (almost all) about brand image, “plastic” roaming, and handling spam mail.

Europe's i-mode a Bust for Japanese Content Plays?

“Take a look at this list,” says Arjen van Blokland, pointing to the top ten i-mode site listing at imode.nl. “Not one of them is Japanese,” states Arjen in a voice that betrays evident relief that 104.com didn’t get involved in European i-mode. He asks, Where’s Cybird?, illustrating that fact that the Japanese content producers and aggregators — like Cybird, Index, MTI, and others — have seen signal unsuccess at penetrating the baby i-modes overseas. He may have a good point — given that it should have been the Japanese that taught the rest of the i-mode world how to do content right.

Paying Heavy 2G Users to Stay Happy Just a Little Longer

But the most significant hidden news in this announcement may just be the fact that there are 300,000-plus extremely heavy data users already using i-mode. This means that DoCoMo has a captive, willing audience already on hook that is ripe for targeted migration to 3G. And it would appear that this audience has been woefully underexploited — FOMA had just 127,400 users on July 31. Looks like Big D will slash i-mode transmission fees on both the 2G and 3G networks starting September 1.. OK — maybe the reduction isn’t exactly a “slash,” since the 2G rate will only go from 0.3 yen per packet (128 bytes) to 0.2 yen per packet, and this reduction will only be applied after the first 100,000 packets (i.e. the first 30,000 yen of transmission fees).