Troubled Times for a Telco Titan
In early 1999, Japan’s top mobile-phone company, NTT DoCoMo, received cheers from customers and analysts alike for introducing its i-mode mobile Internet service. The service, which claims 37 million subscribers and lets them check stock quotes, sports, news and other information over their cell phones, was hailed as the greatest invention in Japan since the Walkman.

You can watch streaming video on cellys in Japan, and it isn’t often that tech providers flip back the cover to show how it works. In October, NTT DoCoMo launched their V-Live service on 3G, powered by Fujitsu and US-based NMS Communications. We show the details behind the magic, then drop in on Gartner Japan to get the skinny on the business of mobile streaming. The provision of live or archived video and audio streams to mobile phones using the third-generation IMT-2000 network standard has yet to gain wide usage. Nonetheless, in October, NTT DoCoMo, Inc. strengthened its multimedia content offerings by expanding services provided under its “M-Stage” brand name. It’s still early days, but this stuff really works!