Aplix announced [in Japanese] they will introduce their Mobile Game Deployer – MGD – application targeted at domestic content providers in order to enable auto transcoding for the Windows Mobile Marketplace. Designed to convert existing i-Appli programs, originally configured to run on i-mode terminal specs, the software will apparently also handle the tricky touch and rotation panel functions.
As first announced on March 31, the JV between DoCoMo and leading department store chain AEON group launched on 24 July. The new entity, AEON Marketing, will combine RFID point of sale details from purchasing preferences along with targeted marketing via mobile phones in order to increase efficiencies, leading to higher purchase ratios at stores, as well as improve customer loyalty. The new company was founded on 800 million yen (approx. $8M usd) and is mainly owned by AEON group with 71% of the share, with DoCoMo holding the 29% balance of stock.
This press release [J] just came through from KDDI with news they have won a D&AD Yellow Pencil in the environmental design category for their PLY exhibition, see Mobile Marketing segment for more lucky winners. Also announced, the folks at Canne have awarded KDDI a shiny bronze Lion for their funky iida calling – mobile music generator – campaign, details on video Here. Sony Music grabbed some hardware for their very cool Pair Movie series, watch the video Here. More notes after the jump
DoCoMo launched it’s i-concier service in November 2008, along with 22 new handsets, and has apparently managed to gain 1M subscribers as of April this year according to the Mobility Quarterly newsletter [.PDF]. While famously introduced by Vertu some years back, and offered by Toshiba last spring with their Cosmic Shiner model, for $4k a pop, the service allows members to opt-in for a variety of info feeds from weather, transportation and sports to special coupon offers. The system can warn users if a storm is approaching their area or if service is delayed on a local commuter line and will let them know that a favorite TV show will start soon.
DoCoMo is taking the wraps off their new compact Femtocell base transceiver station [.pdf] developed for their “Home Area” platform. The concept of course is to off-load mobile data access to fixed-line PC’s when their customers are keitai surfing while at home. This latest model also will enable e-mail notification for parents when a child arrives home, as their handset is detected, while another possible service centers around electronic coupons sent from a store to nearby potential customers.
Real-time control of wheelchairs with brain waves ― A new signal processing technology for brain machine interface (BMI) application. The BSI-TOYOTA Collaboration Center announced it has succeeded in developing a system which utilizes one of the fastest technologies in the world, controlling a wheelchair using brain waves. Plans are underway to utilize this technology in a wide range of applications centered on medicine and nursing care management. Video after the jump.
