Sony Ericsson's Mobile Music Buzz
Sony Ericsson today announced a new promotional space for developing artists called M-Buzz. The initiative will use Sony Ericsson’s established PlayNow service, which has been enhanced to include full-track music and allows consumers to download music to Sony Ericsson phones in just four clicks. M-Buzz will go live on 2 October and downloadable content will be made available, in a phased approach, in 20 markets which already offer secure full-track over-the-air music download services.