Mobile Users
Mobile Users

Mobile Users

Mobile Phone Designed for Seniors

DoCoMo will release a new mobile handset able to slow down speakers’ voice speed later this month. The key targeted users are the elderly. The speed converter technology used in the handset slows down speakers’ voice speed up to 0.7x, so the listener can feel like that the speakers’ dialogue goes slowly. By reducing the number of menu items as well as using relatively large icons, screen operation became easier than before. The unit also features an emergency 80 dB alarm system and a built-in pedometer.

Wallet Phone Usage Stats

DoCoMo’s Mobility Newsletter for August is out and has some interesting numbers from their in-house FeliCa survey conducted this spring. In April, DoCoMo entered a strategic business and capital alliance for credit card business with the Sumitomo Mitsui Group, confirming the introduction of mobile wallet services as a key step for the evolution of m-commerce and DoCoMo’s mobile Internet strategy)

Fancy Tech on Runway

In the future, we’ll text-message hugs to each other’s shirts, our coat buttons will house cameras, and our underwear biosensors will phone home when we’re in trouble. This week’s runway show brought together 35 exhibitors from 10 countries to display wearable computers, computer-generated jewelry and clothing designs festooned with electronics; the exhibitor list combined familiar fashion brands like Oakley and Fossil with tech names like Sony, Charmed Technology and the MIT Media Laboratory.

DoCoMo 3G Adds 1.2 Million in July

The latest subscriber numbers are in and DoCoMo added an impressive 1,196,400 new 3G accounts in the month of July compared to rival KDDI/au, which only gained 312,000 new customers for their CDMA 1X service in the same period. Overall, however, KDDI managed to sign up a total of 230,500 new customers (2G + 3G) to beat DoCoMo’s 229,800 net additions. Meanwhile, Vodafone gained 18,000 more customers than it lost in July, with the stats showing they added 130,100 new 3G customers.

Mobile Music Best Practices from Japan and Korea

While Japan’s music market is second only to the US, with $3.5 bn in CD sales, it ranks first in mobile music in terms of market size, service penetration and sophistication. Japanese record labels have managed a powerful comeback from their failure in the wild, MIDI ring tone-based 2G music market to massive success in the master-rights-based "Chaku-uta" 3G universe. They already own a 20-percent share of Japan’s $1-billion-plus mobile music market. How did they pull off this stunning achievement? The labels identified their core assets in the mobile universe: trust and convenience.

Editor’s Note: Today’s guest Viewpoint is based on "Mobile Music Best Practices from Japan and Korea," a 103-page report recently released by Vectis International. WWJ subscribers login to read the article and receive a special 10% discount coupon!!

Researched and written over a period of several months by Simon Bureau, Managing Director and Editor, and Benjamin Joffe, Japan Market Analyst — two of the saviest mobile industry watchers in Asia — Vectis’ "Mobile Music Best Practices" provides 103 pages of sharp and critical analysis covering mobile music downloading as it has developed in the world’s top two wireless markets. With reference to carriers, content providers, networks, terminals, pricing, marketing and end-user behavior, "Mobile Music" is a must-read for anyone involved in planning and commercializing on-the-go music services anywhere.

On the Cutting Edge of Wireless

Pondering the future of wireless? Look to the Asia-Pacific region, home to some of the most advanced networks in the world. Japan and South Korea, long in the vanguard of mobile phone service, will soon be joined by Australia, New Zealand, Hong Kong, Singapore and Taiwan, thanks to recent 3G network launches. Less mature wireless markets such as China, India, the Philippines and Indonesia also abound in the Asia-Pacific region, and subscriber growth will be far brisker in these countries than in either advanced or mature markets.