Mobile phone giant Vodafone has reported the first ever drop in customers at its Japanese business, Vodafone KK. Net subscribers fell by 3,100 in July, the first such loss reported by one of Japan’s three main operators.
NTT DoCoMo released their first quarter earnings for fiscal year ending March 31, 2005 yesterday. Net income fell to 170.4 billion yen, or $1.53 billion yen, in the three months that ended June 30, from 196.8 billion yen a year earlier. Sales fell 2.5 percent, to 1.22 trillion yen. Despite adding 1.5 million new 3G subscribers they announced a 13% drop in profits over the same period last year. “Our subscriber growth is solid,” Masayuki Hirata, DoCoMo’s senior executive vice president, said at a news conference, “but many of our current initiatives are essentially price cuts, and the migration of customers to FOMA means related costs are increasing.” According to the figures, overall revenue per subscriber dropped from 8,060 yen to 7,400 yen.
Taking a break from the summer heat, this humble reporter was bribed with promises of nomi-hodai, all you can drink at usually unbeatable prices, to tag along as ‘the mobile phone expert’ recently in Shinjuku. So with ice tea-laden backpacks, we embarked on an blistering hot afternoon ketai safari in search of the elusive new V602sh handset from Sharp through Vodafone Japan, only to discover that this ultra-cool model was already sold out at the monster electronic consumer super-store of choice. Or was it? Thus unfolds an interesting look at how the subsidy-driven handset marketplace deals with existing vs. new customers.
KDDI has announced that their EZ “Chaku-Uta” service achieved the one hundred million song download plateau on July 5, 2004. Since its introduction, EZ “Chaku-Uta” has continued to improve, adding an AAC codec for improved sound quality and stereo playback. Also, with the cooperation of record companies, au has been able to provide more and more new songs from artists, even before they are released on CD. As a result, EZ “Chaku-Uta” is becoming established as a way to enjoy the latest releases first.
Vodafone Holdings today said its 1QFY04 consolidated operating revenue plunged 21.4 percent compared with the same quarter last year; the figure feel to 356.0 billion yen due mainly to the exclusion of the fixed-line telecommunication business in the second half of fiscal 2003. Total revenue for the mobile business declined by 6 percent compared to the same quarter last year.
Mobile phone solution provider K Laboratory has announced that it has developed FeliPo, an interactive advertising system designed for use with FeliCa-enabled public posters. Users of FeliCa mobile phones will be able to receive detailed information and special discount coupons online from a FeliPo-enabled advertising poster by simply holding their handsets against the ad.
