InfoPlant performed a survey of mobile phone users, carried out through the main menus of internet-enabled phones from DoCoMo, au and Vodafone which was at least somewhat focused on flat-rate data trends [.pdf in Japanese]. 16,833 people replied during the survey, 67.4% of respondents were female, and iMode users, Ezweb users and Vodafone Live! users were 57.4%, 20.9% and 21.7% respectively. WWJ subscribers login for the English translation.
Online market researcher infoPLANT conducted research regarding mobile phone use among 16,833 phone users (operators limited to NTT DoCoMo, au, vodafone) from September 6 to 13, 2005. When asked how often they access Websites via mobile phones, 73.8% of the respondents answered “almost everyday”, followed by “a few days a week (10.9%)”, “four to five days a week (10.4%)”, and “about one day a week (3.1%)”. More than 70% men and women of every age group except men aged 50 or older and women aged 40 or older replied “almost everyday”.
Here’s a slick way for Philip Morris to tap into their customers, within the well-established pack a day distribution network, using mobile. Running from early September through the end of December, Marlboro cigarette packs will have a unique lotto number under the lid allowing registered members to win branded merchandise on the spot ranging from lighters and ball caps to larger weekly prize draws for jackets and mountain bikes. The grand prize trip to Italy for some hands-on F1 gear jamming!
Clearly an innovative approach to tap into, segment and reward the companies loyal base. While it’s not the first time they have run at ‘coupon code’ campaign, the QR driven approach – created by part of the same crew who earned a Golden Lion at Canne for Vidal Sassoon – this should definitely render more valuable meta data results than 1994. Watch the show&tell video [26mb – .mp4] to see the process in action.. 😎
Yahoo Japan announced it will launch a mobile content distribution service in which cell-phone users can buy games, ring tones, news and other services in 17 categories from 59 content providers including Cybird and game-maker Taito Corp. A full breakdown of their new offerings after the jump.
The Japanese government plans to allow three or four companies to start offering high-speed wireless Internet Protocol phone services in 2007, the Nihon Keizai Shimbun reported Thursday. The article said the Ministry of Internal Affairs and Communications will formally unveil its plans for wireless IP phone services on Friday.
A total of 32 women, hoping to become presenters for a video-based cell-phone weather service, gathered at KDDI’s Designing Studio showroom in Tokyo’s Harajuku district. Final auditions for the Kanto region’s “Weather News” service began on Monday when KDDI selected their short-list of just 7 from the 1,034 people who had submitted written applications. Online voting to choose the two winning candidates will be carried out 12-25 October.
