Japan Market
Japan Market

NEC, Panasonic Form ESTEEMO

NEC Corp., Panasonic, and Panasonic Mobile Communications Co. Ltd., a unit of Matsushita, have formed a new company, ESTEEMO Co. Ltd. for the manufacture of mobile handsets. ESTEEMO was established based on an agreement signed by the three companies on July 27, 2006, and will carry out the development of mobile handsets, including the development of a common software and hardware platform.

In Praise of My Japanese Cell Phone

We just noticed this article by Brad Stone on the Newsweek website and smiled quietly to ourselves… he gets it! Nothing in the way of news there though – if you’re a regular WWJ reader – but for main-stream media consumers based in the U.S., it’s certainly one of the better pieces we’ve seen in some time. The obvious reason for accuracy therein comes from the fact that he actually spent a little time here in Tokyo on vacation this summer and had the chance to really test drive a great handset. While Brad’s item did miss on a couple of points (DoCoMo launched their DCMX mobile credit card service this spring with biometric fingerprint authentication capability on Fujitsu phones, for example), overall it’s refreshing to see a story without too much “Gee Whiz, Martha”-material about how people in Japan are using their cell phone to surf the web or send email.

Japan Spectrum Draft Report

Frequency issues may be a gating factor in Japan, where WiMAX penetration depends on how the Ministry of Internal Affairs and Communications (MIC) regulates the usage of the 2.5GHz band. In December 2005, the group offered recommendations for spectrum usage from 800MHz to 81GHz. The MIC study group chose the 2.5GHz band specifically for low-cost broadband mobile wireless services not provided by current mobile-phone networks. An advisory telecommunication council will issue a draft report in September, with a final report due in November.

KDDI Annual Shareholders Report

KDDI has published its Annual Report to Shareholders for the year ended March 31, 2006. In the president’s message to shareholders, President Tadashi Onodera is pleased to report that KDDI’s goals continue to expand while the company cultivates new business domains based on the watchwords “Strategy and Speed,” while KDDI, as the “Ubiquitous Solution Company,” continues to ‘Take It to the Next Level.’ Specific actions towards an enhanced structure with a view to propelling future business expansion include: the merger with the three TU-KA firms and the merger with Powdercom Inc. based on a comprehensive alliance in telecommunications services with Tokyo Electric Power Co. and an agreement on the provision of integrated FTTH services.

Applications for MNP Start 1 September

Vodafone Japan K.K. announced Thursday it would charge its customers 2,100 yen to cancel their contracts when transferring their phone numbers to different service providers. With Vodafone’s announcement, all three major cell phone firms have set their cancellation fees at 2,100 yen. Starting Friday, Softbank will accept applications for number transfers from the other two firms at Vodafone shops, by phone or on its Web site. The mobile number portability system will officially begin on 24 October.

SoftBank Announces First Branded Handset

According to a company press-release today SoftBank mobile will release the first handsets branded with it’s corporate logo (replacing Vodafones) starting Sept. 2nd. The Sharp 705 series 3G phones will be limited to 10,000 units and feature the usual specs. with 2 mega-pix. camera, ASV display and bluetooth on-board. They have also released images of the popular 1Seg digital TV enabled 905 model, made by Sharp as well, with the SoftBank logo however no details were provided about it’s availability.