Japan Market
Japan Market

Sharp Holds Top Handset Market Share

According to a report issued Feb. 28 by IDC Japan, Sharp continued to lead sales in the Japanese handset market, for the third consectutive quarter, with 21.2% share during Q4 2006. The investigation also noted that domestic shipments increased 11.2% year-on-year with 12.9 million handsets sold during the period. Panasonic claimed 11% with NEC, SonyEricsson and Toshiba all coming in close behind at 9 – 10% of sales volume each.

Keitai is a Way of Life in Japan

Almost all young Japanese say mobile phones have changed their lifestyles, with nearly one-third of them confessing to spending three hours or more a day on their mobile, a survey says. Of Japanese aged 20 to 40, some 16 percent say they spend three to five hours a day on their mobiles. Nine percent use their phones for five to 10 hours — and four percent spend even more than 10 hours a day.

Sony Ships 200 Million FeliCa Chips

Shipments of smart cards and cell phones containing Sony Corp.’s Felica RFID chip have hit 200 million, the company said Thursday. In the last five years the chip has become a de facto standard in Japan and cards containing it are used by millions of people everyday to make railway journeys and e-money purchases in convenience stores. In 2004 the chip started getting integrated in cell phones [WWJ Video] and today, through Felica, owners of those cell phones can make purchases in stores.

KDDI's Sold 2 Million Digital TV Phones

If you stop somebody at the streets of Tokyo who is watching digital broadcasting TV on his mobile handset and ask who is his carrier provider, chances are high the answer will be KDDI au. Having started selling its first one-seg model — the Sanyo W33SA (discontinued) — in December 2005, KDDI au expanded its one-seg portfolio to 12 models, resulting in two million units sold as of February 23, 2007. According to GfK Japan, (as quoted in this KDDI press release — Eds) au group has sold more one-seg compatible handsets than its rivals, grabbing 59.96% of the total market share. WWJ has video demo. with one of KDDI’s early 1Seg. enabled models running Here.

KDDI Continues Net Subscriber Advantage

The CDMA Development Group has congratulated KDDI for signing up more new users than their rivals since Japan’s mobile number portability (MNP) rules took effect on October 24, 2006. While more than one million subscribers changed their service provider between October 24, 2006 and January 31, 2007, KDDI has witnessed a net increase of 600,000 3G subscribers. The other Japanese operators have seen a net reduction. Also, when considering all new subscriptions within the three months ending in January 2007, KDDI garnered 67 percent of the total number of net subscriptions.

Buy a Burger with your Phone

McDonald’s Japan and NTT DoCoMo announced today that they have agreed to jointly promote e-marketing based on DoCoMo Osaifu-Keitai e-wallet services. The undertaking will include the establishment of a joint venture company to plan and manage e-marketing promotions to McDonald’s newly planned membership club, and the introduction of DoCoMo’s iD platform for mobile-phone credit cards and ToruCa information-capture service at McDonald’s stores.

Ketai Spring Fashion Parade

Celebrating the fast approaching arrival of spring in Japan we have noticed a significant increase in cellphone fashion action lately.. even Wired magazine is getting into the game! Samantha Thavasa has barbie-doll pink N903i designer handset due out in March and Omote Sando Hills held a glitzy fashion show over the weekend to feature Sony Ericcson’s new 703i-series model (yes that would be the smell-phone) complete with a custom TinkerBell design by Disney. JiJi Press video after the jump.

Most Popular Japanese Handsets in 2006

We caught a feature article on a domestic mobile news site that ranked Japan’s most popular selling models for last year. For KDDI/au the W41CA by Casio was put on the market in February and maintained top place for almost 33 weeks. The continued success of that model was attributed to the feature set which includes; EZ FeliCa (mobile wallet), FM radio tuner, PC Site Viewer (Opera browser) and 2.6-inch wide screen display. The second half sales were dominated by the W43S “Walkman Phone” by Sony Ericsson. See the full ranking list after the jump.

3 in 4 Japanese Mobiles Currently Spam-Free

japan.internet.com recently reported on a survey conducted by JR Tokai Express Research on the subject of mobile phones and spam. Over three days at the start of February 330 peope from their monitor group successfully completed a private internet-based questionnaire. The sample was 51.8% feamle, with 26.7% in their twenties, 40.6% in their thirties, 25.2% in their forties, 5.5% in their fifties, and 2.1% in their sixties. I’ve been spam-free on my phone, perhaps because I only sign up with reputable firms. However, my wife has used YNot electronic greeting cards just recently, and has been plagued with a flood of spam from Rakuten partners. Full details with graphs Here.

20% of Japanese Parents Give Children Mobile

japan.internet.com recently reported on a survey conducted at the start of the month by Cross Marketing Inc regarding children and mobile phones. 300 members of their monitor panel who had children successfully completed a private internet-based questionnaire. The sample was split 50:50 male and female, and the ages of their children (some of the respondents had more than one) were 11.0% under three years old, 41.7% older than three but not yet entered elementary school, 30.0% in the first two years of elementary school (aged six or seven), 19.7% in the third or fourth year of elementary school, 28.0% in the fifth and sixth year of elementary school, 31.0% in middle school, and 20.7% in high school or older. Full details with graphs Here.