European Market
European Market

DoCoMo Europe Subsidiary to Close

NTT DoCoMo just announced that DoCoMo Europe (France) S.A.S., a wholly owned subsidiary of DoCoMo Europe Ltd., will be closed at the end of this year and a representative office in Paris will be established in January 2008. With the main role of the subsidiary now reduced to the monitoring of the European telecom industry, DoCoMo has decided to replace it with a representative office that will liaise in matters related to DoCoMo’s business interests in Europe.

The N904i to Debut in Milan

Following this press release on March 15, which indicated that DoCoMo would introduce a new 3G handset developed with award-winning designer Stefano Giovannoni, the company has announced the N904i, produced by NEC, will make its world debut during Milan’s celebrated Design Week. The exhibition will take place at Superstudio PiĆ¹ in Zona Tortona, a popular area of the city.

Euro Mobile Web 5 Years Behind Japan

According to a recent research report by Forrester, when it comes to mobile services, Japan is still ahead of Europe by a whopping five years, even though operators in both regions introduced mobile Internet services at roughly the same time in the late 1990s. So it’s no wonder that Europe’s mobile operators and content and media firms wanting to enter the mobile channel look at the Japanese market to try to predict the future success — or lack thereof — of new mobile Internet services. European mobile operators should focus on the needs of mobile users on the go: their desire to communicate and access to timely and location-relevant content.

[“..focus on the needs of mobile users..” what a great concept — Eds]