What Happens When Mobile Mail is Cheap
If you read Daniel Scuka’s guest viewpoint late last week, you’ll know the key difference between Japan and Europe – SMS mail pricing. While his opinion is his own, we noted this spectacular example of what can happen when mail (SMS or SMTP) is cheap – like it is in Japan. Ironically, this story comes not from an advanced, Western European market like Germany, France, or the UK, but from the Czech Republic – where SMS messages cost as little as 0.03 euro each and local municipal authorities are exploiting the ubiquity of cellular to bring eGovernment services to the masses.

Daniel Scuka is a familiar face to the Wireless Watch Japan community not only as the co-founder and visionary behind the media project, but also as the site’s video host. Prior to his move to the business manager’s seat at WWJ (as well as a relo to Frankfurt), Daniel organized a team of journalist successors to take over WWJ in Tokyo. Newly joined reporter and video host John Alderman interviewed him just before he left. Daniel shared the ideas the spurred him to create Wireless Watch Japan, the activity that still inspires him, and his forecast for the future of the mobile Internet in Japan. This program is a great, quick overview of what makes Japan the world’s most exciting market and an important test-bed for the globe’s mobile industry. Full Program Run-time 14:35