What Happens When Mobile Mail is Cheap
If you read Daniel Scuka’s guest viewpoint late last week, you’ll know the key difference between Japan and Europe – SMS mail pricing. While his opinion is his own, we noted this spectacular example of what can happen when mail (SMS or SMTP) is cheap – like it is in Japan. Ironically, this story comes not from an advanced, Western European market like Germany, France, or the UK, but from the Czech Republic – where SMS messages cost as little as 0.03 euro each and local municipal authorities are exploiting the ubiquity of cellular to bring eGovernment services to the masses.