Editor’s Note

CyberAgent introduced an unusual mobile SNS platform last month, sensing spring was in the air, targeted at women shopping for a husband. The angle appears to be that ladies create an account, adding portrait profiles of all the guys they know, to share details within their ‘hopefully growing’ network of like-minded girl friends. The twist here – in cute icon loving land – is that the boys are represented as lambs, cows or horses depending on their flirty, lazy or agressive nature.. can you imagine! Any bets on how long until someone comes up with the jungle version of this dude ranch?

SoftBank has introduced a summer campaign, targeted at attracting new users, offering coupons and gift certificates along with the largest keitai strap you’ve (n)ever seen! Their mascot, ‘Oto-san’ who is a hugely popular canine celebrity via the companies cheeky TV commercials, is available as a 30cm tall stuffed toy (see the video here) to the lucky few who can answer a set of skill-testing questions. As an added bonus if you squeeze his tail expect him to speak with one of ten – snarly albeit fatherly – different lines of advice. btw: this episode of the family dinner table discussion about going to Hawaii is just Classic! If you enjoy that, then see the entire TVCM video gallery Here.

We’ve always wondered when, not if, the PSP would finally have voice functionality added and the rumors are heating up again as a result of a recent FT article quoting Sony Ericsson President Hideki Komiyama. While it would seem clear the company will roll out the PSP2 model – without the UMD drive – at E3 in LA next month, his comments were somewhat less clear “could happen” regarding the PlayStation mobile phone. We hope they make the splash here – Again – at TGS in September instead!