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SoftBank Charts Fiscal 2007 Plan

SoftBank Corp.’s President Masayoshi Son announced the companies vision going forward during the 27th regular meeting of shareholders held at Tokyo International Forum last week. Topics included an increased focus on contents, as previously signalled by the introduction of Yahoo! Streaming in May, and continued price war on voice services by adding a new total flat-rate calling package between family members to their already popular White Plan. According to their FYE 2006 results SoftBank added 10,000 new 3G base stations over the last fiscal year and plans to achieve a total 46,000 locations – almost on par with DoCoMo – installed by 1H FY2007.

Recycled DoCoMo Phones

Docomo and am/pm have begun equipping convenience stores with cellphone recycling bins, so that people can recycle their unwanted handsets. The recycling bins handle all makes and models and are designed to prevent theft. According to this announcement there are currently eight trial locations in place with plans to expand nationwide depending on consumer adoption.

DoCoMo Charts Course for Fiscal 2007

DoCoMo held it’s annual general shareholders meeting here yesterday at the Okura hotel to provide their FYE 2006 results and introduce the companies roadmap for 2007. According to several media reports the Q&A session touched on topics ranging from flat-rate data cards to making dual-mode GSM chipsets a common standard on future handsets and their desire to explore expansion opportunities into emerging markets overseas.

eMobile Selects Comverse SMS

Comverse announced that eMobile has selected Comverse InSight Open Services Environment and Comverse SMSC SMS text messaging solution to provide subscribers with messaging and call completion value-added services. Initial InSight services to be deployed include Voicemail, Call Return and a range of personalization features. Comverse SMSC will handle text messaging between handsets as well as notification from various applications.

SoftBank Mobile Rockin in May

When the TCA subscriber numbers came out on Thursday the champange corks were popping in Shiodome. For the first time ever the number 3 operator (J-Phone, then Vodafone and now SoftBank) gained the most net customers (162,400) on the month beating KDDI’s 138,500 and nearly double DoCoMo’s 82,700. While their Yahoo! portal also added more clients than EZweb and i-mode the company also managed to boost their 3G accounts up by nearly 500,000 month-on-month to total 8.6 million or 50% of their total subscriber base.