KDDI will analyze the browsing activity of their “au one” customers from this autumn and introduce targeted advertisements that match the history preference of the individual. Mediba and and DAC (digital advertising consortium) will jointly develop this technique and according to this press release it’s introduction into mobility will be the first in Japan.
ACCA Networks and DoCoMo have announced their basic agreement to partner in a joint venture, ACCA Wireless Co., Ltd., for the provision of broadband wireless services based on mobile WiMAX technology. The arrangement has been made necessary by the ministry’s decision not to grant 2.5GHz spectrum rights directly to existing operators of 3G mobile services, such as DoCoMo, in order to encourage new market entrants. The companies will prepare to apply for the 2.5GHz broadband wireless access license and develop business after the license acquisition.
SoftBank Mobile and NTT DoCoMo have both issued press releases this afternoon with new price plans specifically targeted at enterprise users. DoCoMo announced that all corporate customers committing to a two-year contract would receive an immediate 50% discount on basic monthly charges under the new “Office-wari MAX 50” plan. The maximum 50% discount was previously reserved for customers that had subscribed to DoCoMo services for at least 11 consecutive years.
SoftBank Mobile issued a press release this week [in Japanese], announcing that the carriers official Yahoo! mobile portal has added a mobile social networking category to the top level menu. The four sites included — effective immediately — are; MySpace Mobile, Mixi Mobile, GREE and Avex.
KDDI has announced it’s plan to offer a bundled e-mail service, available on both PC and mobile, powered by Googles Gmail platform. The free service, branded “AU One Mail”, is available only to the companies CDMA 1X WIN customers and will provide up to 2GB of storage when it debuts in late September. KDDI introduced the Google search feature for its EZWeb mobile web service in July ’06.
DoCoMo announced that for the purpose of executing unified and effective promotional marketing activities, it will establish a new Corporate Branding Division on August 1, 2007. Corporate Branding Division staff will assume responsibility for marketing, promotion of customer satisfaction, reinforcement of the corporate brand and other promotional activities.
