<span class="vcard">editors</span>
editors

UEFA Site Coming for i-mode

NTT announced it will launch an official “uefa.com” site for i-mode mobile with the Union of European Football Associations (UEFA). The service is set to begin on April 19, 2004. They will provide the latest highlights from the official Japanese UEFA site “jp.uefa.com,” including updates from games such as the UEFA Champions League and UEFA EURO 2004. Other features will include interviews with popular players, information about individual players and their teams, and a variety of screensavers.

Japan Mobile Video Evolution

Japan Mobile Video Evolution“Always in motion, the future is,” says Master Yoda – and your faithful Jedi knights at WWJ just got a lesson on what’s coming out for mobile phones here this summer. Conventional H.264 video compression requires a large volume of arithmetic operations, and additional components such as H.264-dedicated LSI application processors (essentially a high-speed digital signal processing chip). However, when a H.264/MPEG-4 AVC codec meets a super algorithm that boosts on-chip processing, the result is super-clear video with less demand on battery power. “Algorithm Specialist” Techno Mathematical Co., Ltd., has just released its Digital Media New Algorithm (DMNA) and today’s program takes a look at the results. Full Program Run-time 13:10

Huawei 3G – Made in China

According to Huawei spokesman Fu Jun, Huawei has already begun producing handsets for use with mobile systems that use the CDMA-1X standard backed by US-based Qualcomm Corp. Fu said Huawei is also developing handsets for W-CDMA, which is the European standard Hong Kong’s Hutchison Whampoa Ltd is using in its 3G service now on offer in Britain and Italy. He added new 3G handsets are being designed in various partnerships with Matsushita Electric Industrial Co’s Panasonic, NEC Corp and Infineon Technologies AG. The company made headlines in December when it signed agreements with Emirates Telecommunications Corp and Hong Kong’s Sunday on the deployment of W-CDMA networks for the two telecom operators.

H.264 to Displace MPEG Video

A new video encoding method nicknamed the “mammoth Codec” is attracting the attention of engineers in a wide range of equipment development sectors. The primary reason is the high data compression ratio, significantly better than that offered by existing Phase 2 (MPEG-2) or MPEG-4 Visual schemes. Many authorities working on international standards for encoding technology feel that little further improvement can be expected in the compression ratio, making the new technique a trump card that closes out the current series of MPEG-based Codecs, which began with MPEG-1.

Vodafone's New Shibuya Megastore

Vodafone's New Shibuya MegastoreOn April 1, Vodafone Japan opened its 5-floor, 890-square-meter flagship megastore in Shibuya and we were there to cover the event and take a peak at some of the goodies on hand. Japan Wireless Watchers will know that Shibuya makes or breaks fashions for Japan’s youth market, and i-mode is commonly said to have been popularized in Shibuya. For Vodafone, the new store is part of a public relations blitz to complete the rebranding of J-Phone amongst Japan’s vital teens and tweens market ahead of a big 3G terminal push later in the year. We were a bit disappointed that Vodafone didn’t have anything really new on offer in terms of new services or handsets to coincide with the big opening, but as a rebranding tool the store — located centrally on one of Shibuya’s main drags — is probably worth a thousand billboards. Full Program Run-time 6:04

DoCoMo W-CDMA FOMA Adds 0.72 Million

FOMA is finally flying for NTT DoCoMo, with the 900i series proving a huge hit. Last week DoCoMo announced that its 3G subsriber base had topped three million and the figures in from Japan’s Telecommunication Carriers Association show that for the first time in over half a year DoCoMo is punching toe-to-toe with KDDI for new subscribers. In fact, it was a very close call; for March 2004 DoCoMo raked in 723,800 new 3G adds against Au Group’s 742,800. The point: The 900is are living up to the hype.