KDDI Pumping Up the BREW
On top of rolling out BREW 3.1, KDDI and Big Binary Brother Qualcomm are looking to bring BREW to the boil over the next two years by redeveloping BREW as a de facto OS, according to Nikkei BP today.
On top of rolling out BREW 3.1, KDDI and Big Binary Brother Qualcomm are looking to bring BREW to the boil over the next two years by redeveloping BREW as a de facto OS, according to Nikkei BP today.
The “FM Keitai,” the most successful FM radio cell phone on planet Earth, is rocking the airwaves in Tokyo. There are over 450,000 users and DJs and announcers are voicing special messages intended just for phone listeners: “Please press the ‘Star’ button to get more information on product X.” Audio-loving mobilers can also download a digital clip of the currently playing song, thanks to BREW. It’s a media marketing dream come true, and it’s only the beginning. Full program run-time: 3:58
Portable Reportable audio updates are short, 3- to 5-minute news items in MP3 format. You can listen via PC or download and copy to your portable player for tomorrow morning’s commute. — Eds.
Originally published as a guest column in Fierce Wireless, 9 June – Ed.
If 2001-2003 has been Phase 1 of Japan’s 3G era (all three major carriers launched W-CDMA or CDMA 2000 networks in this period), then 2004 is definitely shaping up to be Phase 2 — and the difference is that now Japan 3G is moving overseas. The assault is being led in part by Japan’s keitai makers who, under NTT DoCoMo’s lash, have invested heavily in sophisticated new terminals and are now looking to markets further afield in order to generate additional ROI.
While it’s easy to get caught-up in the daily 3G related news, and fancy new phones, this is an eloquent solution to solve real world …
Next-generation telephone services — collectively: 3G — are finally turning the corner on profitability in Japan after years of loss-making investment. Pyramid Research says this will the the year for high speed telephone data networks in Japan as subscribers are beginning to buy seriously into 3G technology.
Telstra expects more than one million Australians will pay $500 for new handsets, plus an extra $10-$17 per month for content, when the telco launches its own version of the i-mode mobile phone content service before Christmas. The Australian carrier became the first telco in the English-speaking world to sign up with the Japanese telco, NTT DoCoMo, which claims 41 million subscribers for the service in its own country.