KDDI to Slash Fee for 3G Data
KDDI Corp., provider of the “au” mobile phone service, said Wednesday it will slash the fixed-amount charge for data transmission services such as email and Internet access, starting on Aug. 1. The au service has lagged behind the FOMA service of its archrival NTT DoCoMo in net increases of subscribers to third-generation high-speed, large-capacity data transmission services.

Today we look at some of the highlights from NTT DoCoMo’s 1 June 2004 press conference announcing the release of three new 3G cellphone each of which includes new functionality not seen before in the Japan market. This press event is typical for a new handset announcement; all three of Japan’s major cellcos (NTT DoCoMo, KDDI, Vodafone) conduct similar sessions for their new model releases. Today’s models all make the first FOMA handsets released back in late 2001 look fatter, clunkier, and more awful than ever. The battery life issues have been solved, and these sleek clam-shell beauties are more sophisticated than ever before.