<span class="vcard">editors</span>
editors

NEC Bullish on IC Platform Performance

NEC Electronics is looking for a sharp increase in profitability based on sales of platform ICs, particularly for mobile phones, according to CEO Toshio Nakajima. Last year, NEC Electronics had an 11 per cent market share in WCDMA baseband chips, behind Texas Instruments (TI) 42 per cent market share and Qualcomm’s 26 per cent, according to analyst iSuppli. Behind the plan is the development of platform ICs such as those envisaged by the recent Adcore-Tech consortium between NEC, NEC Electronics, Matsushita, Panasonic Mobile and TI.

Rating Cut Hits SoftBank Shares

Japan’s Nikkei 225 Stock Average declined, led by Softbank Corp. after Credit Suisse Group cut its rating on the stock, citing a drop in the value of the company’s investments and its mobile phone business. Softbank shares slid 65 yen, or 2.8 percent, to 2,245. Hitoshi Hayakawa, a Tokyo-based analyst at Credit Suisse cut his rating to underperform from neutral. Softbank’s measures to improve the mobile business are not enough to justify a 1 trillion yen ($8.6 billion) premium, Hayakawa said.

In Praise of My Japanese Cell Phone

We just noticed this article by Brad Stone on the Newsweek website and smiled quietly to ourselves… he gets it! Nothing in the way of news there though – if you’re a regular WWJ reader – but for main-stream media consumers based in the U.S., it’s certainly one of the better pieces we’ve seen in some time. The obvious reason for accuracy therein comes from the fact that he actually spent a little time here in Tokyo on vacation this summer and had the chance to really test drive a great handset. While Brad’s item did miss on a couple of points (DoCoMo launched their DCMX mobile credit card service this spring with biometric fingerprint authentication capability on Fujitsu phones, for example), overall it’s refreshing to see a story without too much “Gee Whiz, Martha”-material about how people in Japan are using their cell phone to surf the web or send email.

New DoCoMo Corporate Video

NTT DoCoMo have posted a new corporate video, “The Keitai as Lifestyle Infrastructure.” Their PR email said the video introduces “… our plan to create new revenue sources.” As if they need any..! Access the programme here: http://www.nttdocomo.com/features/keitai.html.

RFID 2.0 Proposals Announced

HP Japan and BEA Japan have proposed a new architecture for building business RFID applications, dubbed RFID 2.0. According to their definition edge systems that locally and independently use RFID for data input/output at distribution centers, etc. are RFID 1.0 while systems that allow for a company to integrate the data with existing business applications (and share the data with other companies) should be considered as “RFID 2.0.”

Language Translations Via Camera Phone

MediaSeek has released a new mobile phone OCR-based application called “Camera Dictionary” (Kamera Jiten), which translates English words into Japanese characters by simply scanning the mobile phone’s camera over the word. The characters of a scanned word are then matched to a dictionary database in real-time ensuring that dictionary lookup is both fast and accurate. The application will be distributed via content provider Enfour Inc. on their EZweb menu site “General English Dictionary” (Sougoeigojiten). Also included is a client server facility where the user can access more detailed information such as explanations, examples, and even pronounciation sound files from the main online dictionary.