Tegic Communications has announced the availability of their new T9 Discovery Tool, a software application that will allow consumers to locate or discover content and information, whether on their cellphone or on the mobile web, in just a few keystrokes. Wireless Watch Japan caught up with Tony De Ruvo, director of product marketing, at the recent Marcus Evans 3G Forum here in Tokyo for an advanced preview and chat on-camera about the new product.
Of course, many people in the industry believe that complex menu navigation and portal designs are a major obstacle to accessing content and services, and consider this to be a limiting factor to greater data service uptake and growth. According to the company press release, the T9 Discovery Tool uses unique insights that Tegic has gained from shipping their T9 predictive text entry software in 62 languages on over two billion phones to make mobile search and discovery fast and easy.
The Discovery Tool search interface can be instantly activated from the idle screen, delivering immediate access to menu areas, applications and stored content on the device and to operator content and services held on the network. Improving the speed, discovery, and re-use of operator services, this new tool may help open up new revenue opportunities for carriers by making it dramatically easier for consumers to discover or search for content and services, whether held on or off the operator portal.