Euro Mobile Web 5 Years Behind Japan
According to a recent research report by Forrester, when it comes to mobile services, Japan is still ahead of Europe by a whopping five years, even though operators in both regions introduced mobile Internet services at roughly the same time in the late 1990s. So it’s no wonder that Europe’s mobile operators and content and media firms wanting to enter the mobile channel look at the Japanese market to try to predict the future success — or lack thereof — of new mobile Internet services. European mobile operators should focus on the needs of mobile users on the go: their desire to communicate and access to timely and location-relevant content.
[“..focus on the needs of mobile users..” what a great concept — Eds]