I Want My 3G MTV
Viacom Japan will re-launch their mobile music channel as a social networking service, myMTV, which will offer members their own profile pages along video uploading and sharing functions. The service is ad-supported and free to consumers and will be available on all three of Japan’s mobile operators when it rolls-out in September. According to comments from executives on-hand at the Tokyo press conference, this effort will serve as a model for future deployment in other markets.