NikkeiBP Japan Mobile Users Survey 2013
Nikkei Survey, est. Jpn national smartphone adoption at 28% and notes $40Bn mobile payments, $10Bn by NFC: http://bit.ly/15M5LBS
Machine Translated:
Nikkei BP Consulting report summarizing the findings on mobile phone users 2013. The survey, has been conducted since 2000 in the 14th year. Now received responses from 4,400 men and women across the country to 135 items. In this study, because it is equally sampled with a combination of age group and gender, were calculated penetration smartphone corrected to match the population in Japan using demographic MIC. As a result, (total population ratio) can be estimated as 28.2% penetration of smartphones in the country.
In this study, we asked in the description for payments of content and services that are available via cell phones and smartphones. More specifically, payment of shopping / vehicle using online shopping, online auction, the mobile wallet, games, videos, e-books, apps / widgets, is a music further. Place on the basis of these responses, we calculated the total annual amount “carrying, smartphone distribution money” in circulation through the mobile phone, smartphone, year total and 4 trillion 221.3 billion yen as of July 2013. It was 2 trillion 469.8 billion yen in the previous survey, was expanding rapidly and the 70.9 percent increase year-on-year.