DoCoMo and Dentsu setup new $50M JV called Live Board targeting next-gen. DOOH ad space, which clearly intends to utilize mobile users data for targeting. Report from press conference here [Jpn] https://t.co/NLQ6eeHyy3 pic.twitter.com/25ZRLcVAYr

— Mobile in Tokyo (@Wireless_Watch) January 29, 2019