Mobile Ad Market Revenues for Japan Jump in 2013
Cyber Agent releases their 2013 mobile advertising market sales estimate, at $1.6B, nearly 2x gain YoY http://bit.ly/1fXmHix
In 2013, the expansion of high-speed line services such as LTE by telecom operators advances, digital video content use in smart phones, books, music, and games have been promoted. Furthermore, as a result of service-enabled smartphones with e-commerce businesses has accelerated, in 2013 became a year of activity in consumption of products and services via the Internet user, the importance of smart phones has increased. Marketing activities allow for a smartphone user enterprise has been enhanced even more, base of smartphone advertising demand has expanded greatly over the previous year. The market this background, smartphone advertising market of 2013 is now 165 billion yen, much higher than expected last year.