Japan Smartphone eCommerce Report
Yano Smartphone e-commerce survey results; 74% of women in their 20’s made purchase via handset in 2013 http://bit.ly/HRfAJM
The Yano Research Institute has conducted a survey domestic e-commerce that utilizes smartphones in research outline of the next (e-commerce) market. Study period July-August 2013: Related companies to deploy a (mobile shopping service system, digital system) smartphones EC domestic services. Face-to-face interviews by the specialized researcher, the Hearing literature, web survey by telephone and via e-mail.
At 8,450 billion yen in 2012, domestic B2C smartphone commerce market size, 2013 is expected to grow to 1 trillion 346.9 billion yen, 159.4 percent year-on-year to. Domestic EC market, as well as (e-commerce) is becoming increasingly EC by smartphone via in (retail market with the exception of the EC) offline retail market, 2 trillion 41.3 billion yen in 2014, domestic B2C smartphone commerce market in the future in 2015 predict the growth of scale and more than 2 trillion 6,677 billion, a 2 trillion yen.
Smartphone channel ratio in the domestic EC market is rising. The spread of smartphones, EC of offline retail market in the current also is being further promoted. On the other hand, the feature phone market system, there is also a field with regard to services sector dependence on terminal characteristics of traditional feature phones such as music distribution field is high, has shrunk do not migrate to other smartphone platforms.
Smartphone via EC use is significantly positive, promising field goods system, particularly women in their 20s at 74.0%, then the ratio of the EC experience with a smartphone via was highest suggesting that usage trends is shown prominently for use in the EC via smartphone, goods EC system is an area very promising in particular.