Big Data GPS Trial Targets Tourism in Japan
KDDI to run Big Data trial in co-op with 12 local govt. partners using location activities of tourists: http://bit.ly/14TST0K
major props to COLOPL for their important contribution to this effort! [Eds]
..using the tourism dynamics research reports and consulting utilizing location information stored in the game app that launched the “COLOPL Outing Institute” in March 2011, the company deployed as part of the CSR activities provided to local governments.
KDDI has announced, in cooperation with three local governments Ise, Mie Prefecture, Saitama Prefecture, Tokushima Prefecture, will utilize location information for big data trial of tourism dynamics, analysis for tourism and regional development of the local governments.
From the position information data of tourists, analyze the trend of transportation using inflow and route to the tourist area, you can take advantage of the traffic environment improvement to be able to enjoy the tourist comfortable and more secure, and including the surrounding area of the tourist area. Analyze the demographic, such as leverage to the development of leisure and accommodation, based on the experience and know-how of position information utilizing the two companies have cultivated so far, the statistical study the movement trend of tourists was grasp difficult. By performing the analysis, we are committed to regional economic revitalization and development of the tourism promotion plan that utilizes location information big data.