Dentsu Joins the NFC Forum
Dentsu Joins the NFC Forum

Dentsu Joins the NFC Forum

Dentsu Joins the NFC Forum

NFC Forum adds 28 new members, with Dentsu, the world’s largest advertising agency, joining as principal:

Barclaycard Joins Near Field Communication Forum at Sponsor Level
Dentsu and Sequent Become Principal Members, 26 More Join at Lower Levels

WAKEFIELD, Mass., USA – Oct. 12, 2011 – The NFC Forum, a non-profit industry association that advances the use of Near Field Communication (NFC) technology, today announced that Barclaycard, a leading global payment business that is part of Barclays, has become a Sponsor member of the organization. Sponsor membership is the highest level, and its privileges include a seat on the NFC Forum Board of Directors, which governs the organization.

Dentsu Inc., the world’s largest advertising agency, and Sequent Software, a leading provider of software for NFC payments for mobile devices, have joined the organization as Principal members, the second-highest level of membership. The NFC Forum, founded in 2004, continues to attract innovative organizations in all regions of the globe to its membership ranks in every category, demonstrating the rising tide of interest in implementing Near Field Communication technology.

Sponsor members may designate individuals to run for positions as officers of the Forum. Each Sponsor and Principal member is entitled to appoint a voting representative to each of the Technical, Marketing, and Compliance Committees and Working Groups. Sponsor and Principal members may designate individuals to run for positions leading Committees or Working Groups, and both Sponsor and Principal member organizations may propose initiatives and contribute to the development of Forum deliverables. Members at these levels may also participate in the NFC Forum testing and certification program using their own in-house test labs.

In addition, the NFC Forum recently welcomed 26 new Associate, Implementer, and Non-Profit members from across the NFC ecosystem. New Associate members include:

AgreeYa Mobility Pte. Ltd.

Avery Dennison RFID

Bureau Veritas ADT


Cubic Transportation Systems, Inc.


Korea Smart Card Co., Ltd.

Raisonance SAS


Sharp Corporation

XAC Automation Corporation

ZTE Corporation

New Implementer members are:

Datang Telecom Technology Co., Ltd.

HTC Corporation

Isis (JVL Ventures LLC)

Novatec Solutions, Inc.

I/O Interconnect


Posiflex Technology, Inc.

Proxama Ltd

Sunward Telecom

TCL Communication Technology Holdings Limited



VITEC Co., Ltd.

Technology Research Center Henan Province has also joined as a Non-Profit member.

“Our newest members demonstrate the broad appeal of the work of the NFC Forum, and the variety of sectors that are represented emphasizes the value NFC technology can provide to businesses and consumers,” said Koichi Tagawa, chairman of the NFC Forum. “We are pleased to welcome these new organizations’ participation in our work, and their contributions to the global NFC ecosystem. We are especially gratified that Barclaycard recognizes the leadership role of the Forum as demonstrated by their joining at the highest membership level.”