Survey Shows 40% Use Mobile Search Daily
The recent survey results from MMD labs for usage of search with mobile in Japan showed 40% do nearly everyday. [JPN]
Machine Translation:
The MMD laboratory has announced the result of the investigation concerning the use realities of the search engine for the cellular phone. The answer of 40 percent or more answering, “The nearly every day was used”, and satisfying it with the retrieval result remained in 14.5%.
The MMD laboratory announced the result of “Research on actual use condition concerning a portable search engine” on November 5. The cooperation of 11 support mobility media sites is received from October 9th to October 14th, the investigation was executed, and the number of valid responses is 2,795 people.
“The search engine of the official menu was used” user’s ratio was 39.4%, it became most, “The search engine to which the official menu and the book were marked both are used” continued hereafter as an access method when the index site was used with the cellular phone according to this investigation, and “The search engine to which the book was marked is used” continued with 25.3% by 31.9%.
The top became “Google mobility” whose “Yahoo mobility” of 72.1% and 2nd place are 51.5%, and “Goo mobility” continued to this by 11.4% in the portable index site often used. The mobile Google share is more immovable than the announced similar result of the survey in June, 2008. mobile Yahoo
Moreover, the main chance to use the index site for carrying is 56.4% the answer of retrieving “The word and the name suddenly hit on are anxious” when something is heard and is most. Hereafter, “The word and the name seen on the television are anxious” queues up and “The word and the name seen on a portable site are anxious” queues up with 48.6% by 53.0%. Age..another..see..in one’s twenties..latter half..in one’s forties..for..television..see..word..name..anxious..1st place..in one’s teens..in one’s twenties..first half..suddenly..hit..word..name..anxious..1st place..differ..tendency..see.
“Portable site (portable homepage and SNS blog, etc.)” became most 38.3% in the man when asking what for you to often retrieve in a portable index site, “Entertainer (name of the entertainer and official blog, etc.)” continued, and “Restaurant information” continued with 36.5% by 36.9%. For the woman, “Portable site (portable homepage and SNS blog, etc.)” becomes top 52.8%, and it is 48.4%, and “Word and term” is 45.4 ..”Music information (music name and lyrics, etc.)” ..next…. %. Information on the [entame] system was seen in advanced age [yowaisou] when separately seeing at the age and the tendency that the rank was downed, and the retrieval of information for daily life came to the high rank was seen.
The answer “Nearly every day” was 43.4% when the usage frequency of the index site for carrying was heard and “2-3 times a week” continued to this a lot by 29.7%. Moreover, when whether it used it for [sa] or less how many Ito until necessary information was found on the portable retrieval site was examined, “More than five sites” was 34.7% in one’s teens. The number of retrieval sites tends to decrease by becoming the advanced age age if it sees separately at the age. Anyway, having answered the question of satisfying it with the retrieval result of the index site 73.6, “Satisfied it” stayed in 14.5%, and answered, “Usually” and 11.9% were “Dissatisfaction”.