Mobidec Announces 2009 Event Details
The 9th annual Mobidec conference and trade show event — Nov. 25th — in Tokyo [Jpn]
Machine Translation:
Speaker introduction
A･B hall(morning)
Is it aimed at at ? personal tool?
Approach of i-mode
Outline of lecture
Ten years from i-mode service beginning. Contents with a high quality
gathered as the terminal function and Net speed evolved, and it grew up
greatly as a market. Contents that respond to regional information and likes
and tastes that take root in life to meet the lifestyle and needs of a more
individual customer are enhanced, and the platform to use those contents
will be strengthened in the future.
Profile
It participates in the i-mode project when the gateway business part
(present product & service headquarters) starts in August, 1997. It
takes charge mainly of establishment and an in-house operation of marketing,
promotion, and the system of the user support from the examination of the i-mode
business. Afterwards, the consulting business is developed as a person in
charge in the consulting part at the same time as establishing [dokomododdokomu]
in 2000, and it assumes the position of the President and Representative
Director of this company in June, 2003. Aim at the scale expansion by
consulting about contents and developing the investment business, and to the
present position in September, 2007.
Contents and media strategy of au
Outline of lecture
In KDDI, the platform is constructed as a direction of the contents media
business with ‘Draw close to the lifestyle of the customer’ as the theme,
and a new measure is executed one after another centering on ‘Music’,
‘Image’, ‘Sports’, and ‘Digital book’ categories. The contents media
business in the future cooperates with consumer electronics such as not only
the delivery in the cellular phone and the expression but the televisions
and game machines, does sports, is used in a practical field of health etc.
, and evolves as an exactly new cellular phone business. In this lecture, a
concrete case will be mainly analyzed and we propose new directionality.
Profile
1991: It joins Nippon Ido Tsushin Corp. (present KDDI Corp.). It takes
charge of the project and development promotion of Hicap, TACS, PDC, CDMA
cellular phone terminal, and network system service.
2000: It takes charge of the mobile Internet business business at the same
time as establishing KDDI Corp. (three company amalgamation).
2004: It takes charge of the project and development promotion of EZweb
contents, the BREW application, and the contents platform as a contents
promotion director.
2007: It takes charge of the project and development promotion of each
service of au as a director of au service Planning Division.
2008: It takes charge of the lifestyle strategy project that
centers on sports and the publication field as a director of content service
Planning Division.
It has taken charge of the planning, development promotion of the new
business model, and the consulting and the operation of the contents
provider as an incumbent content business director since October, 2009.
Contents strategy of mobile Softbank
Outline of lecture
I will have handled by [sofutobankumobairu] based on the declaration
"This year is a first year of the Internet contents", and talk
about the current state of the latest content service concretely. Moreover,
I will talk about the futuristic view of the animation contents that can be
put in mobility based on the multimedia broadcast etc. for carrying based on
the experience of related to the program production long in television
interests.
Profile
1988 ( graduation of Department of
Sociological Studies at Hitotsubashi University) TV Asahi
joining a company.
Producers such as "It excels and ..beat.. ..endurance TV.. tackle"
and "Report station" are held successively.
Producer of chief of organization production bureau
assumption in 2006.
Softbank mobility in September, 2008?Joining a company. Product
service headquarters deputy general manager assumption.
Marketing headquarters deputy general manager
assumption in May, 2009. It arrives now.
Open network achieved with mobile WiMAX
Outline of lecture
UQ WiMAX that started more in full scale than July this year is offering
a network open so that the people in various type of business and business
conditions may enter the communications industry as MVNO. I will explain the
possibility of a further leap of the contents industry by using a network by
this WiMAX open in this lecture.
Profile
It joins Tokyo Telecommunication Network Ltd. (present KDDI Corp.) in
1988.
It is engaged in the examination and the start-up of a mobile WiMAX business
with KDDI since March, 2007.
It proceeds when wireless, broadband project Ltd. (present UQ communications
Ltd.) is established in August, 2007.
Present position from April, 2008
A hall
Results from "A mobile site of the
future is created so" sale at half a year more than 100 sites. [Susume]
of evolution type, mobile coordination system of CMS, and "Mobile
Krei ([mobairukurei])".
Outline of lecture
After it puts it on the market of October, 2008, it is smash hit MCS
(mobility coordination system)"Mobile Krei ([mobairukurei])" of
introduction more than 140 sites.
It is already becoming de-facto as the mobile business tool. In this
session, I will outline everything from the point to a systematic note to
lead a mobile business to the success. Please confirm "Mobile Krei ([mobairukurei])"
to get the high appraisal from a lot of customers by all means by the eyes
as a mechanism that customer’s mobile business is led to the success.
Profile
It is involved in the game production such as for the arcade and
PlayStation since 1993.
It joins [tenda] Ltd. in 1998, starts up a mobile business in 2001, and is
promptly and is strong in the change correspondence’ The customer’s
support is collected by the system development and ‘The organizational
strength was flexibly made the best use of’ maintenance correspondence,
and an official site more than 200 sites is maintained by present.
It assumes the position of the executive director in 2008.
What is the shape of the mobile game business
that makes the best use of the strong point of the game company?
generalization Ltd.
Outline of lecture
New shape is introduced in mobility referring to the business model and
the user trend of a domestic game and the arcade game. We will talk about
a mobile business only of Konami and the development in the future.
Profile
It takes charge of the business in a mobile online area.
The Cloud technology is made the best use of
and it ties to the operation cost control.
Mobile site construction and art of operation
Outline of lecture
Are neither construction nor the operation of a mobile site done in the
outsource?Can you speedily correct it when the image of a finished version
is different?The knowhow of longtime construction and operation can be
concentrated on high performance and a highly reliable infrastructure of
BIGLOBE, it start easily, and we will provide the SaaS type service of a
possible scale-up. The real cellular phone site where even FLASH, the access
analysis, and the e-mail magazine were included can be constructed from the
small scale to a large scale even if it doesn’t ask the integrator of a
portable specialty, and the operation cost can be controlled.
Official..site..make..leave..packing..member..number..stage..charge..plan..contents..provider..externals..for..in
addition..convenience..flexibility..improve..total..for..solution..introduce.
Profile
1988 It joins NEC. It is engaged from at first to management,
operation, and the system development of the network service (personal
computer communication at that time). The project and the customer
correspondence of service that uses the Internet are done with the evolution
of the network.
It is involved in the project and the development of an official site for
the cellular phone of the BIGLOBE brand since 2001, and works on the
management of a lot of mobile sites such as online music distribution, [mauke]
image, streaming, and electronic book site "BIGLOBE cellular phone
bookstore" of the ring tone melody and the ring song, etc.
2006 It proceeds along with the BIGLOBE split. It works on the
expansion of the portable contents business of this company afterwards, and
construction and the management of about 100 sites are arranged.
The system construction of a mobile site and it offers it in the corporate
solution section now.
Use method of fortune-telling business reality
and CRM
Ltd.
Outline of lecture
I will introduce the current state of the mobile fortune-telling contents
market, our results, and the method of using CRM.
Profile
Tokyo birth in 1965.
It assumes the position of the dial cue network director, and it
participates in the start-up of the content business business that uses the
voice the Kansai University graduation 1988 later.
It assumes the position of executive director [shinforesuto] in 1995.
It assumes the position of the index joining a company in 2000 and the
management planning department general manager. It serves as the director of
two subsidiary company companies afterwards.
It assumes the position of the table director president corporate officer in
the Chairman of the Board and Representative Director, the president in
President and Representative Director [zapparasu] in 2004 and 2007 of this
company, and the 2009’s (present duty).
Expansion strategy of digital book(temporary)
Outline of lecture
Offer the customer a fresh surprise and impression and contribute to a
rich social-making of the aim of NTT [soruma-re] in the cellular phone comic
market that keeps growing up. It talks about the development in the
situation and the future of the approach (coordinated model GMAS(Global
Manga Agency Service) with the partner for a global delivery etc.) advanced
inside and outside the country in "Comic i/Seymour" that is
industry No1 site.
Profile
It joins Nippon Telegraph and Telephone Corp. in 1990, and it is engaged
in the mobile system development and the international communication service
development, etc.The project and the and others of making to the business of
the (FMC) application business for fixation and the movement are promoted as
a NTT West Corporation new business promotion division charge director in
2003. It assumes the position of the director of the contents of the
managing director of this company division in July, 2008. It arrives now.
B hall
Trend of open platform in mixi, [mobage-], and
Facebook by social application program
General mobile corporation contents forum managing
director director
Outline of lecture
It is adjusting it.
Profile
【 Isao Moriyasu
】
Japan Oracle Ltd. joining a company after The University of
Tokyo graduate school ends in 1998
It joins DeNA as a systems engineer in 1999.
It assumes the position of the director in June, 2006.
【 [meiten] Harada
】
It joins Nippon Telegraph and Telephone Corp. (NTT) in 1998.
2001 It participates in the establishment of the optical strategy company of
NTT, and start-up of contents portal ‘BROBA’. Afterwards, ‘goo’
is planned in [enu･tei;･tei;rezonanto] Ltd..
It contributes to the globalization of the i-mode portal and the activation
of the i-mode market. transfer one’s domicile to NTT DoCoMo Ltd.
in 2005, and take charge of the installation of ‘Community (SNS)’ on ‘i-mode
retrieval’ and an official site
It retires from NTT DoCoMo Ltd. in December, 2007.
Mixi joining a company Ltd. in January, 2008. It assumes the position of the
mobile project director.
It assumes the position of the mixi division director in November, 2008.
To the present position in June, 2009.
It is born in July, 1975.
(As of July 27, 2009. )
【 Yuji Akaba 】
The project such as start-ups during 14 years in MacKinsee it ..the
management strategy plan and execution support and the organization
designs.. ..a new business.. is led during six years of the construction
machinery in development in Komatsu it through Stanford University. The
large-scale management reformation of a top enterprise in Japan and South
Korea is promoted. It is engaged in joint establishment and the management
support so that the breakthrough partners may promote a lot of as much as
one worldwide venture from Japan after 2000. Author of Ministry of Public
Management, Home Affairs, Posts and Telecommunications "Guidance of
business scheme making and venture management". A lot of lectures. It
is deeply related also to the developments of a social game and an own
iPhone application program, etc. as new rapid growth of the platform such as
Facebook, iPhone, and Android and the importance at the business chance are
appealed since last year.
【 shore [gentakashi] [**]
】
It is involved in the secretariat management of easy Internet society (EIA)
for the former employment information appliances to spread. It
takes charge of the concept decision and the forum management of mobility
contents forums (MCF) set up as a subcommittee meeting of EIA in April,
1999. It assumes the position of the fraught secretary-general though it
started operations as an arbitrary group that mobility contents forums (MCF)
in October, 1999 become independent. It assumes the position of the standing
director along with a general corporation making in April, 2009.
It goes for management besides MCF now as follows as the director or the
secretary-general of the group related to mobile contents. Moreover, the
policy concerning the mobile Internet is propositioned to the
government-affiliated institution including the Ministry of Public
Management, Home Affairs, Posts and Telecommunications.
– Present official position etc.
General mobile corporation contents forums (MCF) Standing
director
Charge of general corporation mobile contents examination and operation
monitor mechanism secretariat announcing to public
Music relation and mobility contents entrepreneur conference (AMCP)
Secretary-general
Next generation digital contents delivery forum (NeDIC) Secretary-general
Network music copyright liaison council assembly (NMRC) Sub-representative
go-between
Writing and supervision of cellular phone white paper (IMPRESS issue)
The cellular phone business is changed.
Business opportunity that extends by free idea and originality by digital
cash.
Outline of lecture
A new different approach has been needed in the content business in the
cellular phone up to now. In this lecture, I will introduce the latest
information of the introduction case and the use case, etc. using digital
cash and WebMoney (WebMoney) only for the Internet. It helps surely you to
the business of everybody in the future.
Profile
It joins a company WebMoney Ltd. through the university staff
(Nihon College of Health and Physical Education) and publication and the
printing industry in 2005. Afterwards, the new business development of
WebMoney is held to various enterprises as the front of business. WebMoney
introduction enterprise number as of September, 2009:1800 companies or more.
It will aim at a further new business development in the future.
Service deployment in cellular phone ×
navigation field in the future
Outline of lecture
The navigation application program by the combination of the GPS function
and the cellular phone terminal is generally widespread. It introduces the
latest application program and service, and it explains the maintenance
situation of the map data necessary for the navigation service and the
development in the future. Moreover, it touches about the relation between
the cellular phone and the car navigation.
Profile
48 born on July 17, 1961 years old of present
Private entrance of Department of Economics at Dokkyo University
in 1981 and graduation in 1986
Through business of the Recruit From A joining a company
Ltd. in 1986 and the production employment
Editor in chief of Kansai version in 1994 editor in chief of
Kanto version in 1998 This company leaving the office in
September, 2000
2000 The [rinkuvoisu] establishment [konsaru] business
Ltd. is mainly done in November.
Managing director from June, Zenrin Co., Ltd. DataComm joining a company and
2004 from April, 2003
It arrives at a representative director and the vice president
present provinces in June, 2009.
What is the content business using twitter?
Outline of lecture
The DG group is service that grows up most in the worlds, and the real
spread and [manetaizu] in Japan of "Mini blog/Twitter" are
executed. I will explain the business development of the new contents fee
business on a mobile platform of the future while exchanging the solution
case related to Twitter that this group is offering.
Profile
After study abroad, it joins a company through the foreign-affiliated net
advertisement enterprise upon finishing university Mitsui & Co.. It
joins [dejitarugare-ji] Ltd. in November, 2002 after it is engaged in
solution business and the venture company start-up in the information
industry headquarters, and it is consulting consistently related to the
start-up of the new net business and does business. It assumes the position
of the project manager for DG mobile start-up Ltd. in February, 2003. It
assumes the position of the General manager of the director of
our company Ltd. in August, 2006. (present duty)
C hall
A mobile business is foretold in 2010.
(temporary)
opening and mobility consortium members
advertisement Ltd.
digital media group group
Outline of lecture
It is adjusting it.
Profile
【 Mitsuru Honma
】
It is adjusting it.
【 Ono et al. person
】
Graduate of Department of Commercial Science at Keio University. The
Hakuhodo subsidiary company is established through the producer of a
Hakuhodo interactive bureau. It becomes the manager of a minimus subsidiary
company in the history of Hakuhodo. It becomes independent in the spring of
2003 ..doing the spinout… It becomes the Kei Thailand and advertisement
President and Representative Director. Magazine cellular phone site "[Keimaga]"
of a Japanese maximum level (400 magazines) is being developed now. The
business that specializes in mobile marketing as the advertising delivery
server (banner E-mail) in which it specializes in mobility is developed by
itself is done. It doesn’t stay only on the magazine cellular phone site,
and the mobile media making of newspaper, television, and bookstore CRM is
developing, too. EC services of the contents sales and the magazine
subscription, etc. are provided by using the career account service, and
mobility cross media mobile ..putting out.. marketings that are not [ke]
only are being offered. In the book, it "Pocket E life" is
resonance publication, [cho], and is "Kei Thailand marketing"
efficiency society publication and collaboration.
【 Shigeru Oshima
】
It is adjusting it.
Value of the seen life time to use statistics
of a mobile site.
Outline of lecture
Free, mobile site analysis service｢myRT mobile｣
The visitors action tendency to come into view by 670 millionPV and the
statistical data of 160 million visit number sessions will be able to
actually feel that the influence in not only the category genre but also
daily life at the life cycle is strongly reflected during month.
It instructs the desire that the management of a mobile site is difficult,
and worry in the use method and the solution of the mobile site analysis
data from the marketing perspective.
Profile
It changes over to the IT industry after it is involved in the production
of the program such as NHK while Department of Art at Nihon University is on
the register. The finance system and the field engineer of the heavy
industry manufacturer are contracted in major SI enterprise, and it is
involved in the SNS site construction and the Web service of CRM solution
afterwards. Auric systems joining a company in 2006. It serves as the
general manager in the mobile business strategy room through a senior
consultant and the additional post of the Web charge and the manager of the
marketing of announcing to public group in 2009.
Server operation in Cloud age that understands
in 20 minutes
Outline of lecture
Isn’t there still introducing it though a lot of enterprises examine not
made though it is cloud computing paid attention to by Google and Amazon
under the present situation? I will read cloud computing to which the
introduction will accelerate further more in the future from the key word by
public Cloud and private Cloud, etc. , and tell the server operation in the
Cloud age.
Profile
From the 76th rare grader and TokyoPresident and Representative Director
[sukaia-chinettowa-kusu] Ltd.. After it graduates from Nihon College of
Health and Physical Education, it finds employment in the SIer enterprise.
Business and various business of the technology etc. are experienced, and
the sky arch is established in 01. It arrives now.
Mobile healthcare services of female aspect
About ? [runaruna] * woman’s medicine
MobileContents division
Outline of lecture
Mobile healthcare market said that it reaches about 160 billion yen. One
million people of the number of those who charge it will be exceeded in
August, 2009, and we talk about the possibility of mobile healthcare
services in the female aspect around healthy site for women who keep growing
up rapidly now "[Runaruna] * woman’s medicine".
Profile
It works on development of the project of a mobility of index various
joining a company site Ltd. in 2001 and a mobile solution.
It takes charge of the service of a healthy site for women as a chief of [emutei;-ai]
joining a company producer Ltd. in 2008.
Program
- The content of the session and the lecturer must update and acknowledge
being likely being likely to change humbly at any time. - I will up-load the outline of the session at any time as soon as it fixes
in detail.
| Time | A | B | C |
|---|---|---|---|
| 09:20– 10:00 |
S-1 |
||
| 10:10– 10:50 |
S-2
|
||
| 11:00– 11:40 |
S-3 |
||
| 11:50– 12:10 |
S-4 |
|
|
| 12:10– 12:30 |
S-5 |
|
|
| 12:30– 13:30 | Rest(60 minutes) | ||
| 13:30– 14:10 |
A-1 |
B-1 |
C-1 |
| 14:20– 14:40 |
A-2 |
B-2 |
C-2 |
| 14:50– 15:10 |
A-3 |
B-3 |
C-3 |
| 15:20– 15:40 |
A-4 |
B-4 |
C-4 |
| 15:50– 16:10 |
A-5 |
B-5 |
C-5 |
| 16:20– 16:40 |
A-6 |
B-6 |
C-6 |
| 16:50– 17:10 |
A-7 |
B-7 |
C-7 |
| 17:20– 17:40 |
A-8 |
B-8 |
C-8 |
| 17:50– 19:00 |
A-9 |
C-9 |
|
| 19:10– 20:30 |
MCF general meeting commemoration party and business card exchange |
||