Japanese Housewife Mobile Survey
Mobile Research Japan has released their results from recent survey targeted at Japanese housewives [JPN]
Machine Translation:
The questionnaire of Internet use in the cellular phone in the housewife layer was executed by a mobile research and 20 years old – 49-year-old woman totaled the answer of 1142 cellular phone users of the married person.
Useful, by marketing scenes of the investigation of the theme with high concern of the world and the investigation, etc. that can foretell the trend in the future various information will be at the right time offered by a mobile research in [nettoeijia] in the future. Moreover, it is a mobile marketing information portal site as for the result of the survey this time.
The Bookmark 20 piece or more is 30 percent of the housewife.
The ratio answered, “31 pieces or more” was as a whole 21.2% and most when the number of cellular phone sites where the bookmark was done had been heard by the single answer form. The ratio in which the book was marked became a result in which 30.0% the site where 20 was exceeded. “31 pieces or more” was 37.7% in one’s thirties in one’s twenties respectively when separately seeing at the age, and there were “3-5 pieces” most in 23.2% a lot in 19.3% in one’s forties.
10 percent of the housewife by 20 more member registration.
When the number of sites where the member was registered (charge and free [mon] [wazu]) was heard by the single answer form, a lot of “3-5 pieces” was as a whole 27.4%. “3-5 pieces” both became a result in which 29.8%24.9% in one’s forties in one’s thirties in one’s twenties a lot by 26.7% at each age though it separately compared at the age. It became a result that there were as a whole 10.0% respondent of registering “20 pieces or more” member on the other hand, too.
Decreased usage 7.1% of the net use time in and the cellular phone.
“Having increased” answered as a whole, and it was 26.8%, “Increased a little” was 23.9%, and total of respondent of 50.7% answered when having asked whether for time to do the Internet to all respondents with the cellular phone compared with one year ago to have changed by the single answer form, “Increased (total)”. 54.9% and one’s thirties are 52.3% in one’s twenties in “Increased (total)” when separately comparing it at the age, and time that the person of the more than half does the Internet with the cellular phone compared with one year ago answers at this age, “Increased”. Moreover, half of nearby respondents of 47.5% answered though it was in its forties, “Increased (total)”. On the other hand, it was 3.6% that answered as a whole, “Having decreased”, and “Decreased (total)” remained in 8.5% together with 4.9% of “Decreased a little”. “Decreased (total)” became a result in which 7.1% in one’s forties.
Moreover, it was “News and weather forecast” many in 306 people (26.8%) whom the net use time in the cellular phone had answered, “Increased” when the kind of the cellular phone site used well was heard by the two or more answer form, and was 65.0%. “Net shopping auction” continues 44.4%, and “Index site” continues 42.8% and “Recipe retrieval site” continues with 36.3% by 40.5% continue 48.4% by “Game” continue 64.7% by “Transfer, map, and navigation” continue hereafter by “Ring song and ring tone melody”.
Access and housewife in one’s twenties
It was 47.4% in “Restaurant fast food” that it was most as a whole when the cellular phone site of the commodity and the brand and the enterprise that had accessed it had been heard by the two or more answer form according to the genre. “Dress and fashion” continues 46.0%, and “Food and beverage” continues 41.0% and “Leisure amusement facilities” continues with 34.5% by 39.8% continue hereafter by “Cosmetics and cosmetic”. “Dress and fashion” became 61.3%, and it was 56.7%, “Occupation, part-time job introduction, and temporary staffing” was 42.4%, and these items became the results in which it was ten points or more higher than the whole when separately comparing it at the age becoming in one’s twenties of “Cosmetics and cosmetic”.
cellular phone and a job-hunting?
It was 73.9% in “Information on the product, the commodity, and service was obtained” that it was most as a whole when having asked by what purpose to have accessed 971 people who had accessed the cellular phone site of the commodity and the brand and the enterprise by the two or more answer form. “The discount coupon is gotten” continues, and hereafter, “The ring tone melody and the idle screen are gotten” continues 61.4% and “The product, the commodity, and service are reserved and bought” continues with 39.8% by 48.1%. “The information gathering of finding employment and job change is done” (53 people and 26.9%) rises by ten points or more in one’s twenties compared with other generations when separately comparing it at the age, and it is possible to look for the realities of a housewife who is doing the job-hunting with the cellular phone in one’s twenties. It became a result in which visiting a corporate site at the rate of one person in indeed four people for the collection of employment information though it saw in housewife’s in one’s twenties 217 all respondents.
– Outline of investigation(closed investigation)
– Investigation object Cellular phone user of 20 years old – 49-year-old married women
– Study region The whole country
– Investigation period September 9th – September 11th
– Number of answer samples 1142 people(respondent career breakdown: NTT DoCoMo 57.0% and au33.5% and Softbank 9.5%)
– Survey content
How many is the site where you are doing the bookmark with the cellular phone?
How many is the site where you are registering the member with the cellular phone?
What cellular phone site are you using well?
Have you seen the cellular phone site of the commodity and the following brands and the enterprises?
By what purpose was the cellular phone site of the commodity and the brand and the enterprise visited?
Did time to do the Internet with the cellular phone compared with before the age change?
Please teach the reason why time to do the Internet with the cellular phone increases.
Please teach the reason why time to do the Internet with the cellular phone decreased.
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