SoftBank Mobile Streak Ends in July
The official Telecom Carriers Assoc. results for July 2009 were posted today with news DoCoMo has finally ended the 27 consecutive month winning streak by SoftBank Mobile in the monthly net addition subscriber wars, WWJ had pondered whether indeed this might happen early this week via Twitter! It’s been a fantastic run for the crew behind Yahoo! in Shiodome, since taking over from Vodafone here nearly 3-years ago, showing a base gain of about 5M customers.
While their comparative APRU took a beating – SBM managed to churn-in a healthy chunk of customers, thanks in no small part to the various White Plan offerings, now the challenge will be to keep those ‘Happy-Hour’ clients in the house for another round of drinks and up-sell a few dinner packages.