Au Premiere Shop Hits 5M Users
KDDI announced the My AU Premiere Shop portal reached 5 Million members, out of their 30M total subscriber base, in just 5 month since launch in mid-February. The digital mall provides EZ WEb subscribers a free profile page to customize with product preferences and receive exclusive offerings.
Of course this makes perfect sense, give valued customers a free opportunity to opt-in for special bonus alerts they would actually like to know about. Which in turn provides a little extra demographic muscle to get advertisers on-side to buy targeted reach for their exciting mobile campaigns.