Year: <span>2008</span>
Year: 2008

DoCoMo and Google Announce Partnership

DoCoMo and Google jointly announced they have formed a partnership that will include providing search services, search-related advertisement and potential applications to i-mode users. The two companies will also collaborate to enhance the user-friendliness of i-mode services, by making various Google services easier to access through i-mode handsets. The pre-loading of Google Maps application into upcoming DoCoMo i-mode handsets is one of the initial initiatives being discussed.

Disney Japan Prepares for Launch

Walt Disney Japan held a press conference in Tokyo to introduce their new “Disney Mobile” service which is slated for public launch on March 1st. Although the company will run the business as an MVNO, it emphasized that the service will be distributed in collaboration with SoftBank Mobile with the same “White Plan” price package offerings. There’s a nice Flash video on the home page Here.

MCN Launches Mobile Content Ad Network

Mobile Content Networks (MCN) announced the launch of allwords a new mobile content advertising network that enables mobile content providers to purchase all keywords in popular vertical content categories (music, images, games, shopping, etc) in order to increase user traffic, clickthrus, and conversions. Mobile network operators and portals also benefit from an important new revenue opportunity associated with the sale of category based keyword advertising.