The Glittering Allure of Mobile
Our good friend Alan Moore, founder of SMLXL and co-author of Communities Dominate Brands, has released this paper – commissioned by Microsoft – titled: The Glittering Allure of the Mobile Society. It’s a must read for those who are following the engagement marketing space, and a honor to be quoted within, download the full PDF file Here.
The Mobile Society is completely different to the industrial society. It requires a new logic and a new way of thinking of how to create business, civil governance, health care, and education. The mobile society is seen as both an opportunity and a threat because it signifies a reordering of business models, new flows of communication, and the appearance of new gate keepers in the information distribution wars. Resistance is a natural response when society changes structurally. As a consequence, there are differing points of view on what exactly the Mobile Society can deliver, depending on who you are.
While pointing out complete and compelling commentary, we would be remiss to not include this Mobile is Newest Trillion Dollar Industry op-ed from Tomi Ahonen. As he says; “Trillion with a T. That is 1,000 Billion. Or one million-million.” Whew.. that’s alotta zeros!