Korea Handsets to Compete in Japan
The Korean mobile phone makers are increasing their market shares in the global market. Now, they are trying to show the same growth in the Japanese market. LG Electronics, supplying mobile phones to Docomo, set the target of 700,000 units for this year or double the 2007 sales volume. Pantech Group, supplying its devices to KDDI, is also preparing its new 3G product line to increase their share in the Japanese market. The company hopes to surpass 1 million units, up 20% from last year.
According to ETNEWS:
Samsung has supplied its 3G handsets to Softbank through Vodafone Global since 2006. To date, as many as 10 models were rolled out. Particularly, its 707SC model has been sold 400,000 units. An official of Samsung Electronics said, “Japanese consumers prefer the advanced technology as well as the sophisticated design. They are the most critical consumer in the world. Therefore, we are trying to establish our brand image stronger rather than focusing on the sales.”
Also note that LG will start making a push with their Prada branded luxury model here very soon and we should post some materials from the upcoming launch event in Tokyo later this week.. 🙂