Year: <span>2007</span>
Year: 2007

Year: 2007

Toshiba Unveils Gigabit WLAN

Millimeter-wave communication is a highly anticipated solution that offers high-speed wireless communication in the 60GHz band, a frequency over ten times higher than that of wireless LAN. The new fabrication process uses a low-cost CMOS process to achieve high-speed, highly-integrated wireless communications over short distances, and will support development of consumer applications. According to Physorg, Toshiba unveiled the technology on June 15 at the 2007 Symposia on VLSI Circuits, in Kyoto.

eMobile Selects Comverse SMS

Comverse announced that eMobile has selected Comverse InSight Open Services Environment and Comverse SMSC SMS text messaging solution to provide subscribers with messaging and call completion value-added services. Initial InSight services to be deployed include Voicemail, Call Return and a range of personalization features. Comverse SMSC will handle text messaging between handsets as well as notification from various applications.

Corporate Use of Mobile Ads

The Nikkei Advertising Research Institute, Nikkei Media Laboratory, and D2 Communications surveyed usage trends by companies using mobile advertising to reach Japan’s more than 97 million mobile phone subscribers. Between February and March of 2007, survey data for advertising expenditure among influential companies was collected by the Nikkei Advertising Research Group from a target group consisting of 1500 leading companies, with 274 companies responding, producing a response rate of 18.3%.

Japan Mobile Advertising Awards

This May, members of the official Screening Committee for the 6th Annual Mobile Marketing Awards convened award prizes to 19 companies for excellence in advertising and marketing using mobile. There were over 314 entries to the competition, an increase of more than 100 applications over the previous year, demonstrating the rising number and variety of companies using mobile. The Awards Ceremony is scheduled for July 19th, at the ANA Intercontintental in Tokyo.

JASRAC Wins MyUta Decision

Back in November 2005, Tokyo-based Image City announced the beta launch of MYUTA, a new service allowing subscribers to store their digital music files (for their own personal use) on a central server. A key feature of the service was the capability for subscribers to access and play the stored music tracks on their mobile phones. JASRAC immediately stepped in and contacted Image City, claiming the service required its approval in order to launch. Image City disagreed, saying the service was outside of JASRAC’s domain, and the stage was set for a legal battle.