Year: <span>2007</span>
Year: 2007

Targeted Ads Planned for AU-One

KDDI will analyze the browsing activity of their “au one” customers from this autumn and introduce targeted advertisements that match the history preference of the individual. Mediba and and DAC (digital advertising consortium) will jointly develop this technique and according to this press release it’s introduction into mobility will be the first in Japan.

SKiP Check-in with Just One Touch

ANA will roll-out its new SKiP service, across all 50 airports in Japan to which ANA flies, from September 4 this year. Passengers who wish to SKiP, chose their seat after booking and paying for their ticket, in advance of going to the airport. Thanks to mobile internet technology, seats can even be chosen or changed on the way to the airport. On arrival, they bypass check-in and simply touch one of the following to a reader at security, and then again at their boarding gate: an IC-chip equipped ANA credit card or mileage club card, IC-enabled mobile phone, or printed 2D barcode.

ACCA to Partner with DoCoMo for WiMax

ACCA Networks and DoCoMo have announced their basic agreement to partner in a joint venture, ACCA Wireless Co., Ltd., for the provision of broadband wireless services based on mobile WiMAX technology. The arrangement has been made necessary by the ministry’s decision not to grant 2.5GHz spectrum rights directly to existing operators of 3G mobile services, such as DoCoMo, in order to encourage new market entrants. The companies will prepare to apply for the 2.5GHz broadband wireless access license and develop business after the license acquisition.

DoCoMo Introduces 3G TouchFLO Smartphone

DoCoMo Introduces 3G TouchFLO SmartphoneDoCoMo held a well attended presser on Thursday afternoon unveiling two new smartphones, the F1100 from Fujitsu and HT1100 from HTC, both equipped with Windows Mobile 6. Full specs in English Here. The F1100 is targeted at business users and enables access via either HSDPA or WiFi networks touting a SIP client for IP telephony. The handset also has the companies signature fingerprint security scan control function. The HT1100 model supports GSM, GPRS and W-CDMA and features the dynamic TouchFLO interface, which appears almost identical to the iPhone UI. According to Peter Chou, CEO of HTC, it is the first 3G version of this handset which was introduced overseas in June. DoCoMo will begin marketing both models in early 2008.

JRC Introduces Wireless Broadband Solution

Japan Radio Co. (JRC) announced the new WIPAS-26 series, a broadband wireless point-to-multipoint communication system operating at 26 GHz providing high-speed IP access at up to 80 Mbps, is ready for worldwide distribution. The system was co-developed with NTT in order to enable a wireless broadband solution designed to deliver connection speeds competative to an optical cable network.

Price War for Corporate Mobile Users

SoftBank Mobile and NTT DoCoMo have both issued press releases this afternoon with new price plans specifically targeted at enterprise users. DoCoMo announced that all corporate customers committing to a two-year contract would receive an immediate 50% discount on basic monthly charges under the new “Office-wari MAX 50” plan. The maximum 50% discount was previously reserved for customers that had subscribed to DoCoMo services for at least 11 consecutive years.