Year: <span>2006</span>
Year: 2006

Year: 2006

NTT DoCoMo Sets MNP Fees

DoCoMo have just announced their fees for October’s number portability launch. The company said that subscribers switching to DoCoMo from other operators will not be charged an MNP transfer fee, but like all new applicants, must pay a contract handling fee of 3,150 yen (incl sales tax). DoCoMo subscribers who move to other operators will be charged an MNP transfer fee of 2,100 yen (incl sales tax). DoCoMo will conduct an MNP Reservation Campaign, 10 Sep-23 Oct. People who apply to DoCoMo during this period and who conclude a contract between 24 Oct-31 Dec will be awarded 2,000 DoCoMo points (worth 2,000 yen), which can be applied toward the purchase of DoCoMo handsets or other products.

OhmyNews Japan Debuts

OhmyNews received investment funds of US$10 million from Softbank, led by CEO Masayoshi Son, last February. It established a branch in Tokyo and finally launched OhmyNews Japan, utilizing $5 million of these funds. OhmyNews Japan has been recruiting citizen reporters since last month. Until now, approximately 1,000 citizen reporters have joined OhmyNews Japan. Shuntaro Torigoe (66), a well-known journalist in Japan who previously worked with the Mainichi Daily newspaper, was appointed as the chief editor of OhmyNews Japan. The Japan website currently has 22 employees, including 10 staff reporters. The first issue of OhmyNews published yesterday with about 20 articles written by citizen reporters.

Japan Mobile Marketing Survey Results

Recent survey from InfoPlant: 58.4% of respondents say they use mobile coupons and discounts more than once per month, with the main methods of access via leaflets and direct mail (63.3%), free papers (55%), and the mobile Internet (47.3%). The majority of respondents reported using mobile coupons or discounts 2-3 times per month (26.9%), followed by approximately 1 time per month (25.4%) and 1 time every 2-3 months (20.5%). In addition, 58.4% reported using them an average of about once per month, including some who used them more than once per week. Looked at by gender, females were more likely than males to use mobile coupons more than once per month.

KDDI Launches New Handsets and 3G Services

KDDI - 12 New Handsets with Massive 3G Services LaunchKDDI today launched the first strike in Japan’s mobile number portability wars with no less than 10 press releases announced today at Tokyo’s ultra buttoned-down Imperial Hotel. The line-up of phones and services includes new units from Casio (W43CA), Hitachi (W43H), Kyocera (W43K and W44K), Sanyo (W42SA, W43SA and A5522SA), Sharp (W41SH), Sony Ericsson (W43S) and Toshiba (W45T and W47T), plus a new in-house designer model (also by Toshiba) code named Drape.

The accompanying new data offerings unveiled today include a scrolling news service (ala i-channel) and mobile video conferencing, the first such service from KDDI (which, until now, has philosophically posited that video conferencing was not suited for mobile), as well as several improved mobile music and digital TV offerings.

KDDI Labs Unveil Mobile Motion Sensor

KDDI R&D Labs have developed a software only motion sensor function for their BREW driven OS handset fleet. Early motion-capable models, such as the V603SH for Vodafone by Sharp, required additional on-board hardware to calculate spatial information in order to perform operations simply by moving the handset up, down, left or right. According to the company statement potential applications include menu navigation, gaming and enhanced location mapping services.

SiteCast Mobile Service Announced

Dai Nippon Printing has launched a new platform offering called SiteCast, an ASP service which has been developed for companies to easily create mobile formatted websites for campaigns in both print and broadcasting media. The system features a 2D barcode loaded with information including URLs of products which users can connect to campaigns from newspaper, magazine or catalogue advertisments via their mobile.