NEC Bullish on IC Platform Performance
NEC Electronics is looking for a sharp increase in profitability based on sales of platform ICs, particularly for mobile phones, according to CEO Toshio Nakajima. Last year, NEC Electronics had an 11 per cent market share in WCDMA baseband chips, behind Texas Instruments (TI) 42 per cent market share and Qualcomm’s 26 per cent, according to analyst iSuppli. Behind the plan is the development of platform ICs such as those envisaged by the recent Adcore-Tech consortium between NEC, NEC Electronics, Matsushita, Panasonic Mobile and TI.