Fixed-line Messaging: Uncommonly Useless?
Telstra said today they will launch text messaging for fixed-line phones, a service that has always struck us here at a WWJ as uncommonly useless. The fundamental characteristic of mobile messaging is that it’s mobile — and the sender can reasonably assume that the receiver will have their phone with them or will at least check their mobile mail within a few minutes or at most hours. A celly is personal, always on and always in your pocket. The asynchronicity between the sender and the receiver is actually a benefit: many mobile mail users choose to send a text message when a voice call might be too disturbing. It’s fine if the receiver reads it and responds within a few minutes or later that morning. (For the full article, access the WWJ Newsletter archives here.)

In today’s program, we speak with Yutaka Nakamae from Panasonic’s Corporate External Relations Group who met with us during last fall’s CEATEC consumer electronics show in Tokyo. While there’s plenty of eye candy, including Panny’s 900iV (released in mid-2004), some skin-able models to please those who can’t decide on their favorite color and the very cool GSM X700 (now on sale in Europe), the real intelligence relates to finding our who’s boss in the carrier/manufacturer relationship (Hint: Who owns the customer?). Today’s proggy is not only a fun one — showing some great cellys from the October CEATEC show — but it also reconfirms the reality of the relationship between cell-phone makers and cellular operators in Japan — in this case, Panasonic and DoCoMo.