ELLEgirl gets 'Mobotized,' and Invites Readers to 'Point, Click and Connect'
ELLEgirl Magazine (published by Hachette Filipacchi) and Mobot today announced a 12-month partnership to create “mobotized” advertisements for ELLEgirl. Mobot’s visual search and recognition technology solution combined with camera phones makes it fun, rewarding and easy, for ELLEgirl readers to interact with their favorite consumer brands, providing instant gratification to teens living the mobile lifestyle. “This partnership works well for ELLEgirl’s teen readers that use mobile phones daily,” said Russ Gocht, CEO of Mobot. “For the advertiser, each picture can launch a thousand possibilities.”