Vodafone Japan Recruits Sony Exec.
Vodafone KK, the struggling Japanese unit of the world’s largest mobile company, has recruited an executive from electronics icon Sony known for his ability to read consumer trends. The Sankei Shimbun daily quoted a Sony executive as saying Nozoe, 56, was “the man who knows consumer trends best in Sony”, will become senior executive vice president of Vodafone KK as of September 5 and from October will head the marketing unit dealing with subscribers, Vodafone said late Monday.