Panasonic Mobile Communications Co., Ltd., introduces the unique X300 to the European market. Designed with a one-push pop-up screen, the X300 is the first phone of its kind. The tri-band phone also features a 65K colour screen, video record and playback capability, polyphonic ring tones, Multimedia Messaging (MMS) and built-in camera. Mr Masatoshi Kitade, Managing Director, Panasonic Mobile Communications Europe, comments: “The X300 is an exciting addition to Panasonic’s product line up. Its innovative, pop-up screen design transforms a high-quality mobile phone into a digital camera. With the capability to shoot short video clips as well as still shots, the X300 is at the cutting-edge of mobile technology. We are proud to be the first to offer a phone of this design, continuing our tradition as pioneers in the industry.”