Why Sony PDAs Failed in US, but Not Japan
Sony’s design flaws, and ultimate failure, also came from a misunderstanding of its target audience, as well as poor design. But size wasn’t the problem, rather it was usability by the American consumer. (An interesting and almost-compelling analysis of differences between US and Japanese consumers that goes beyond the odious “American thumbs are too big” argument; well worth a read as this issue directly applies to 3G cell phones. — Ed.)

Today we look at some of the highlights from NTT DoCoMo’s 1 June 2004 press conference announcing the release of three new 3G cellphone each of which includes new functionality not seen before in the Japan market. This press event is typical for a new handset announcement; all three of Japan’s major cellcos (NTT DoCoMo, KDDI, Vodafone) conduct similar sessions for their new model releases. Today’s models all make the first FOMA handsets released back in late 2001 look fatter, clunkier, and more awful than ever. The battery life issues have been solved, and these sleek clam-shell beauties are more sophisticated than ever before.