Starcom Worldwide Japan won a golden lion at Cannes in the Best use of Internet/New Media category for the Vidal Sassoon Branding i-mode project. The ‘Become an Angel’ cellphone promotion was a game that ran over seven weeks as opposed to simply collecting points and was deemed more engaging as users got to design, build and download to keep, their own custom image.
Today, WWJ’s Portable Reportable presents a mobile marketing case study involving Shizuoka Bank which used the opt-in “Message Free” free email marketing service on i-mode to grab new, younger customers for its “My Car Loan” campaign. Message Free is just one of the mobile marketing services on i-mode operated by D2 Communications on behalf of NTT DoCoMo. This case study is an excellent example of how a wide variety of consumer-facing companies, not just mobile content providers — like ring tone sites or screen image providers — are using the mobile channel for effective marketing via web, pull email, push email, and even interactive voice. Full program run-time: 4:31Portable Reportable audio updates are short, 3- to 5-minute news items in MP3 format. You can listen via PC or download and copy to your portable player for tomorrow morning’s commute. — Eds.
LG Electronics announced Thursday that it will provide its handsets to the largest GSM operator of the US, Cingular. According to LG Electronics, it will export Tri-band GPRS camera phone (L1200) that can provide roaming service between the US and Europe and super-small-sized dual band GPRS color phone (C1300).
NTT DoCoMo, Inc. and its eight regional subsidiaries announced today the July 1 nationwide release of the premini, [image] the smallest i-mode handset ever released, weighing just 69g and measuring only 90mm (height), 40mm (width) and 19.8mm (thickness). Prior to the launch, premini handsets will be displayed at four shops in Tokyo and Osaka from June 26 to 30. Get a peek at this tiny unit in our our video coverage of the Tokyo Business Show.
A group of mobile operators announced yesterday their intention to define widely accepted requirements for an open mobile terminal platform (“OMTP”). The founding members of this initiative are mmO2, NTT DoCoMo, Orange, SMART Communications, Telefónica Móviles, TIM (Telecom Italia Mobile), T-Mobile and Vodafone. These members will establish a new company based in London, OMTP Limited (“the OMTP group”), to achieve their goals. It’s about time.
The news out of Vodafone today is that Darryl E. Green, CEO of both Vodafone KK and Vodafone Holdings KK, has resigned for personal reasons. An interim CEO has been appointed while the companies search for a permanent replacement. Green’s departure is not unrelated, we suspect, to Vodafone’s recent grim Japanese financial results. While it’s too early for a full postmortem, it might help bring perspective to the situation to point out a number of successes that Vodafone achieved on Green’s watch.
