Vodafone Prepares for Show Time
Vodafone will call together analysts and investors today to showcase its top operations in a quest to restore shaken market faith in the world’s largest international mobile phone operator. Earlier this week, the company unveiled plans for a broader 3G mobile phone launch, with seven of the 10 new multimedia handsets aimed at Japan, where Vodafone has blamed its lack of a competitive 3G handset range for eroding revenues and profits as it loses customers to rivals.
However, Nomura analyst Mark James warned that in order to be competitive in the cut-throat and advanced Japanese mobile phone market, Vodafone would have to both echo its competitors’ all-you-can-eat data plans and price its handsets competitively. Continue >>