NEC Scales for New Heights in China's Mobile Telecoms
NEC Scales for New Heights in China's Mobile Telecoms

NEC Scales for New Heights in China's Mobile Telecoms

NEC Scales for New Heights in China's Mobile Telecoms

NEC Corporation today announced the establishment of new business structure “NEC Telecommunications (China)” and the appointment of business veteran Brian (Lei) Lu as head of the new structure to pursue mobile communications business in China. The new business structure is the results of reorganization among NEC’s telecom manufacturing, marketing, service and maintenance operations in China to fully adapt to mobile internet and 3G mobile business.

Mr. Brian (Lei) Lu will be concurrently acting as the President and Member of the Board of NEC Telecommunications (China) Co., Ltd., and President and Member of the Board of Wuhan NEC Mobile Communication Co. Ltd. He will be taking responsibilities for all of NEC Telecommunications (China), concentrating mainly in the mobile business, which will integrate Xi’an NEC Radio Communications Equipment Co.Ltd. and Guilin NEC Radio Communications Limited within this year.

“With a subscriber base of 270 million, China is one of NEC’s most important markets where NEC can demonstrate its full competence in mobile internet and 3G. Coming on board, Mr. Lu will contribute to NEC’s growth in the mobile telecommunications industry with his market know-how,” said Tsutomu Nakamura, Senior Vice President and head of NEC’s mobile business unit.

Brian Lu has an extensive experience in the telecommunications industry, especially in the fields of mobile terminals and personal communications. His impressive track record of broad business background and achievements in business development, business planning, manufacturing control and marketing have gained him global reputation in IT and telecommunications industry. The new appointment is envisaged to bring NEC into new era of expansion in the Chinese mobile market.

In 2003, NEC rapidly organized mobile terminals business structures in China by effectively combining its resources in Japan and China and those of its partners. NEC China Mobile Terminal Business Division, which becomes a part of the new company, is playing a key role in leading NEC’s global SCM; promoting local development and branding and, at the same time, pursuing further cooperation with mobile operators to develop the most appropriate solutions that are in line with the development of mobile industry. Its leading position in mobile Internet technologies and high-value-added mobile Internet terminals in Japan and other parts of the world has given NEC an edge for its rapid expansion in China.

NEC recently introduced flagship models and high-end terminals which demonstrates NEC’s cutting-edge mobile technologies in China. These include N900, the world’s smallest and slimmest card-shaped mobile phone, the pendant-shaped N910 and other stylish clam-shell mobile phone fully equipped with high functionality and internet-access capabilities. More than 20 varieties of terminals will be introduced this year.

In the mobile infrastructure area, NEC is also reorganizing its business structure to strongly commit itself to the 3G mobile business in China with its leading position in commercial 3G deployment. Under the leadership of Mr. Lu, the new structure will further introduce its total mobile solutions to China, ranging from 2.5G and 3G mobile terminals, to total mobile network infrastructure system, mobile application platforms, telecom software and other advanced technologies. Working closely with local mobile carriers, NEC is also actively participating in local mobile field trials and launching attractive mobile terminals and services.

In the 3G/mobile multimedia global market and China market, NEC aims to take strong initiative to create the market and to obtain leading position there.

About NEC’s Mobile Business

NEC is a total solution provider for 3G and mobile Internet. It has been involved in every first-stage rollout of 3G systems worldwide. It is also responsible for developing the first 3G handsets for the world’s first 3G networks. NEC has competence in the mobile Internet field with its mobile infrastructure system, mobile application platform and its impressive portfolio of contents. NEC’s mobile handsets are known for their prominent technologies including large color screens, built-in cameras and other functions that make them ideal for use in the mobile Internet.

About NEC’s Business Development in China

NEC has been involved in businesses in China for more than 30 years, contributing to the deployment of most telecommunications infrastructures such as public switching systems, optical transmission systems, microwave systems, broadcasting infrastructure systems and enterprise communication systems. It has also pursued technology transfer to local joint venture partners. Currently, NEC is focusing on computers and communications software development, semiconductor design, system integrations and basic research and development activities by cooperating and mutually leveraging competences among Japanese and Chinese engineers. In every
aspect of NEC’s business management, China has become an important market.

Details of the New Structure

*The name of the structure: NEC Telecommunications (China)
*Companies to build up the structure:
-NEC Telecommunications (China) Co. Ltd.
(Re-named from Tianjin NEC)
-Wuhan NEC Mobile Communication Co. Ltd.
-Xi’an NEC Radio Communications Equipment Co.Ltd.
-Guilin NEC Radio Communications Limited
* Base of the new structure:
– Headquarters operation: Beijin
– Tianjin, Wuhan, Xian, Guilin, Shanghai, Guangzhou and others
* Number of the staff: 520

Profile of Brian (Lei) Lu


Brian Lu is a professional General manager with over 10 years experience in Telecommunication industry. His previous position is Vice President and General Manager of Motorola PCS China Division, which he had full responsibility of Sales, Marketing, Joint Venture Manufacturing, Strategy, Business Planning, Government Relation, Finance and Human Resource for Motorola China operation. Brian has been working in this industry for many years; he has in-depth understanding of the market environment, technology involution and business operation model. He built a solid network within the industry: related government and regulation bodies, operators, and distribution network. Educated and worked both in US and China, Brian understands the culture and business like Brian had the successful experience and record.

–DBA Candidate Hong Kong Polytech University HK, China 2004
–MBA University of South Carolina SC, US 1992
–Master of Science University of South Carolina SC, US 1990
–Bachelor of Science Xian Jiaotong University Xian, China 87

Date of Birth: Nov.4th, 1963

(New mobile terminal N830)
On sale from June 2004 in China

N830 phot date :

N830 is the most advanced mobile multimedia Terminal realized for GSM/GPRS services in the World. This is the first model for NEC to employ Both Mega-pixel camera and MPEG4 movie functions outside Japan.

Size : 101x49x24mm
Weight : 110g
LCD : TFT 2.2inch, 65K colors
QVGA 240×320 pixels
Camera : 1.3 Mega pixels
Ring-tone : 64 polyphonic
Others : MMS, WAP1.2.1
Movie (MPEG4), Mobile Light


About NEC Corporation

NEC Corporation (TSE: 6701)(NASDAQ: NIPNY) (FTSE: 6701q.l) is one of the world’s leading providers of Internet, broadband network and enterprise business solutions dedicated to meeting the specialized needs of its diverse and global base of customers. Ranked as one of the world’s top patent-producing companies, NEC delivers tailored solutions in the key fields of computer, networking and electron devices, by integrating its technical strengths in IT and Networks, and by providing advanced semiconductor solutions through NEC Electronics Corporation. The NEC Group employs more than 140,000 people worldwide and had net sales of 4,906 billion yen (approx. $47 billion) in the fiscal year ended March 2004. For further information, please visit the NEC Corporation home page at:

Akiko Shikimori
NEC Corporation
Tel: +81337986511
(Mobile: Only available on May 28th,2004)