The Challenges -and Potential- of 3G
Currently, increased competition and stagnating economies have helped drive down end-user prices and voice service has become a commodity. While call minutes are increasing, ARPU is failing to keep pace with growing costs and shrinking margins. The 3G business case says that every incremental dollar spent on the network must produce a return on investment almost overnight. In the Asia-Pacific, Pyramid Research says 3G mobile subscribers will jump from 21 million in 2002 to 162 million in 2008.