Wireless Watch Japan
Search Results for: dena

Search Results for: dena


A Common Metric for Mobile Advertising

According to a Business Beat article in the Nikkei Weekly print edition [.pdf], nearly as many people in Japan access the Internet through cellphones as PCs, so major advertisers and service providers have apparently come together recently in an effort to create a new way to measure the audiences visiting mobile websites. Some 40 companies including Coca-Cola and Panasonic as well as web agencies such as Nifty, DeNA and NetRatings Japan have established a study group to identify a common method to quantify mobile web usage.

Mobagatown Announces Summer Campaign

DeNA’s Mobagatown site, which hit 5 million users with over 400 million daily page views back in May, has announced an interesting summer Yukata campaign. In co-operation with Aeon dept. store the companies have set-up a virtual avatar catalogue from which members can build, for a modest fee, their outfit based on actual products complete with best dressed contest prizes. This would seem to be a rather slick ad. campaign ultimately designed to drive purchases of the real thing just in time for the summer matsuri (festival) season. The company ran a similar campaign for Nike where customers who bought physical goods were rewarded with virtual prizes.

Disney Launches Mobile Social Network

Disney Launches Mobile Social NetworkWe’re thrilled to see Walt Disney Japan step into the mobile social networking space in March with this announcement [in Japanese only] for their public launch — on all three carriers’ official portals — of Wonder Days. In the most simple terms it looks very much like Habbo Hotel meets Mickey Mouse, however you need not take our word for it.. watch WWJ’s first-to-web video demo. and see for yourself!

It’s no surprise that many of the popular and established fixed-line service offerings have been making the leap onto Japan’s wireless web. Tokyo-based DeNA has several perfect examples for auctions and social networking with Mobaoku and Mobage-town respectively. Moba (game) Town is a free service, and available only on mobile, which has attracted just over 3 million members since it’s launch last summer. The hook was to provide free games, with over 30 titles to choose from, supported by advertising and micro-purchases — using MobaGold — for premium avatars. In the same way that instant messenging and presence of friends applies to online products (like the Twitter craze) it’s easy to see the evolution of mobile communities connecting anywhere and anytime will become a defacto standard for the next-generation.

DoCoMo, Rakuten to Form Strategic Alliance in Internet Auction Services

DoCoMo and Rakuten to Form Strategic Alliance in Internet Auction ServicesJapan’s top mobile carrier DoCoMo and leading online mall operator Rakuten have forged a capital alliance to expand mobile auction services. Rakuten will spin off its peer-2-peer (P2P) auction network, Rakuten Flea Market, into a separate entity, Rakuten Auction, Inc from Dec. 1st. DoCoMo will then invest 4.2 billion yen ($37 million) starting Dec. 16 for a 40 percent share of the new firm. The deal does not include Rakuten’s profitable B2C (Business-2-Consumer) Super Auction site, which offers new goods from its huge listing of online mall operators. Rakuten currently has around 17.3 million users; DoCoMo 45 million subscribers.

Anxious to break the news to the media, the planned tie-up was announced at a hastily called press conference in Tokyo’s Okura Hotel with virtually no details on how the two firms plan on tweaking the service to attract DoCoMo users or differentiate it from KDDI’s EZ Web auAuction or even Rakuten’s current somewhat limited mobile auction portal. DoCoMo President Masao Nakamura and Rakuten President Hiroshi Mikitani were ill prepared to answer questions from the media pressing for more details.

Sun and DoCoMo Announce Star Java

Sun Microsystems today announced an agreement with NTT DoCoMo, Japan’s largest mobile operator, to deliver a next-generation mobile data services platform based on open-standard Java technology. Codenamed * Project (Star Project), this collaboration extends the two companies’ successful ongoing relationship to deliver the development tools and a secure, feature-rich Java technology-based environment that will help deliver on DoCoMo’s mission to enrich consumers’ lifestyles and bring people closer together.