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the mobile ®evolution

Some sage advise when entering new turf; Stop, Look and Listen.. it’s also good to find a local guide to help smooth your path. Japan is the cradle of mobile civilization and WWJ has covered this story for over a decade – trust our archives here offer some useful material.

Domestic activities continue to set the pace, and increasingly sharp players are looking at global markets. We have hard-earned industry knowledge and built a trusted network of contacts with access to advanced intell. and potential deal flow. Need a lift.. best buckle-up!

  • Ode to the Joy of Disruptive Tension – And Zen

    Just a few quick thoughts while we have a moment, as there is always plenty of background activity for us here, to note the musical chair action happening just beneath the surface. Let’s peel a layer on the wonderful example of Game Theory currently taking place related to mobile operating systems and a predictable rise of Tizen over the months and years to come. For a decent current overview on this effort, including what’s new in the 2.0 Magnolia build, see their FAQ section [.pdf]

    As with the demonstrated rise and fall for handset makers; Nokia > Blackberry > iPhone > Samsung.. (food for thought on a separate post about who is gearing up to be ‘the’ next contender there), the same evolution is afoot for embedded operating systems and application platforms as well. While there are nearly as many reasons as new players in that dance, simply put; it’s not a matter of If but When we see a real shift in this space.

    The current environment has two well entrenched incumbents, riding herd on their respective global brands and combined historic resource offerings. The challenge with that ‘lock’ of course is other key players in the value chain have become, essentially, assembly lines and bit-pipes. The handset makers and telcos, generally speaking, have gone along with the current phase – little choice – while examining their options and considering best growth path opportunities.

    As we move towards fast, dependable and affordable network infrastructure combined with ever more powerful handsets, the usage, options, and recurring revenue potential at the client service layer becomes increasingly more valuable. As the operators and device makers consider their desired roles in that new world order, an open-source operating system based on Linux presents clear potential benefit. Looking at the larger so-called Internet of Things future, that exact same logic applies to TV and Auto (etc.) industry players as well.

    So.. what does any of this have to do with Japan? Perhaps note ‘Who’ is Chair of the Tizen Association – see the presentation by Nagata-sensei back in 2012 [.pdf] along with his leading comments on their release during MWC this year. In fact, DoCoMo, and partners, had announced this course of action was on their road-map three years ago and have confirmed they will begin shipping the first Tizen units here later this year.

    It’s tempting to go longer on this theme, for example; will Sprint continue if when SoftBank takes control, but with powerful core members already lining up – and a post AOL era for the mobile web on the horizon – let’s just say that clock is ticking.

    As always, it will be interesting times and we’ll be watching.

    – Lars Cosh-Ishii

    Filed Under: Editors Note

Japan Mobile Manga at SmarTone

BitWay launches Japanese mobile Manga portal with SmarTone in Hong Kong as of today, titles incld Naturo by Shueisha [J] http://bit.ly/O59pF

The Co. also contributed to Manga Mode portal in France in June.

Machine Translated:

The contents delivery company and the bit way that the relief printing etc. invested began the cartoon delivery by the tie-up with major company SmarTone Mobile Communications career of China and Hong Kong for the cellular phone in Hong Kong on September 3. In cartoon site for the mobility that SmarTone manages the cartoon etc. of Japan are delivered.

In the inspection application and the contents delivery system of the bit way are adopted, and the bit way takes charge of the business from the entrance of contents to the delivery.

High data management and the sales management of safety enable it so that the delivery system of the bit way may store the contents file in the server in Japan and deliver it to foreign countries.

At first, popular work NARUTO of Shueisha are delivered in the traditional Chinese. Contents of other publishers, Hong Kong in Japan, and an overseas original cartoons, etc. are scheduled to be expanded from the middle of September.

Moreover, strengthening the relation is aimed at with a local entrepreneur, and it works on the platform maintenance to promote the overseas contents offer of a Japanese publisher. The bit way has done the delivery for the cellular phone of a Japanese cartoon for France in cooperation with NTT DoCoMo since June this year.

QR Code Scavenger Hunt in NYC

KidRobot based in NYC launches QR Code Scavenger Hunt campaign based on exposure to the platform in Japan, via MediaPost http://bit.ly/xjg9o

Kidrobot, with stores in New York, San Francisco, Los Angeles, Miami and Dallas, and global distribution, is using a different approach to promote its designer toys. The small New York firm is using a digital idea that is big in Japan to get people engaged in a lighthearted way with the Kidrobot brand: QR codes.

The codes are central to Kidrobot’s five-day scavenger hunt in New York City called “Dunny Hunt.” The effort, via New York-based We Are Plus and promoting Kidrobot’s 2009 Dunny Series of toys, requires participants to use their smartphones to scan QR codes on Kidrobot promotional items hidden around town.

The company, whose products sell in over a thousand stores around the world, is using the New York program as a test, and plans to roll it out in the four other cities in which it has stores — and perhaps elsewhere. “This is version 1.0,” says Paul Budnitz, principal of Kidrobot.

People who find the codes and scan them add one of a series of virtual Dunny toys to their digital “collection.” They also become eligible for prizes, including rewards for the first person to scan the QR Code from that day’s hidden item. The grand prize is a full set of the Dunny Series 2009 designer toys.

Principal Jeremy Hollister and co-creative director Judy Wellfare at We Are Plus got the idea after spending time in Japan. “This technology has been used in Japan for some time, but it’s still relatively new here in America,” says Hollister. “Creating a nice-looking, mobile-optimized Web site that functions properly was the biggest challenge.”

Location Value GPS Mobile Coupons

Location Value rolls mobile subscription coupon delivery service using GPS targeted at restaurants and retail shops [J] http://bit.ly/l2jgp

Machine Translation:

The location value of the net venture (Tokyo and Chiyoda) unites, and starts subscription coupon delivery service “[Imanara]” that uses the location information of the cellular phone with recruitment in September. It is possible to meet sudden [atsumakyaku] needs “It is coming if coming to a store within ten minutes by three discounts” because it delivers it only to the member around the store where the coupon is issued, too. The demand such as restaurants and leisure facilities is developed.

For instance, the tavern where the vacant seat is generated by a sudden cancellation can deliver the time limit coupon “Serve by one draft beer if coming to a store within 15 minutes” to the member in the place to which it can actually come to a store within 15 minutes. The store can be freely set to the content and the number of sheets of the issue of the expiration date and the privilege of the coupon. Via Nikkei IT

Vertu Club Japan Launched

Vertu Club Japan launches today w/membership at $500 month, also opens new shop in Nihonbashi Mitsukoshi dept. store [J] http://bit.ly/Pk1bl

Machine Translation:

It was announced that high-level cellular phone brand “Vertu” began membership program VERTU Club for the VERTU hand set buyer on September 1. This is a telephone call that becomes MVNO (Mobile Virtual Network Operator) Vertu and is offered and a communication service.

The mail address of mail domain “@vertuclub.ne.jp” domain that becomes a status symbol is obtained besides a domestic call charge and domestic packet transmission considerably can be used for 1200 minutes when becoming a member.

The “VERTU Fortress” service to which the data preserved in the VERTU hand set is backed up with a certain server during the cover trench for strong old military affairs in Britain adheres, too. Besides this, concierge service “VERTU concierge” in which original Vertu can be used for the pictograph and 24 hours and 365 days can be used.

For the VERTU concierge, it widely supports it to the entertainments of the travel, shopping, the sumo wrestling, and the opera, etc.It is said that the situation that can be supported is straightened when there is a user.

“Cannot a private jet from Haneda be prepared because there is a meeting with the customer in Shanghai next week?”, for the wife who likes jewelry on the marriage anniversary want of rent a store for several hours “Choose the favorite one”, It choose”, and “It wants you to arrange the gallery seat of the final stage by all means because it was heard that customer’s foreigner president was a favorite sumo wrestling the other day” It is assumed that it satisfies the demand.

Each service is assumed to be “Luxury communications service designed to answer needs of the well-to-do population that succeeds in the business that is the target” according to Vertu by what Vertu originally developed for a Japanese market.

The membership expense can be chosen according to two types of monthly membership (52,500 yen in the monthly sum) or the annual membership (577,500 yen in the annual sum).

Nihonbashi Mitsukoshi shop that became the first department store store in Japan on September 1 was opened to the first floor in the main building of the Nihonbashi Mitsukoshi headquarters. Via CNET Japan .

New Mobile TV Rules for 2011

Japan telecomms ministry announces new application / delivery guidelines on tv broadcast for mobile as of July 2011 [J] http://bit.ly/2Z8vRr

Machine Translation:

The Ministry of Public Management, Home Affairs, Posts and Telecommunications provided entrepreneur’s recognition standard of the new broadcasting for the portable terminal started after 2011. A soft entrepreneur who organizes the program is separated with the broadcaster in hard respect where the base station is maintained. The broadcaster that broadcasts the whole country is requested to adjust the home cover rate to 90 percent or more within five years from the recognition day. The entry applicant’s investigation is started in September, and application is accepted after ten years.

The new broadcasting starts becoming empty of the frequency band that can do by a complete shift to the terrestrial digital broadcasting in July, ’11 being used. The portable terminal such as cellular phones and car navigation systems is assumed to the receiver. It usually broadcasts in daytime, and the organization that freely combines the image, the voice, and the data communication as the program data of the movie etc. is delivered becomes possible in viewer’s little middle of the night.

The broadcaster should maintain the environment that can be received while even moving by train and car. Providing with service that did not shift an existing broadcasting to a soft entrepreneur as it was but made the best use of the characteristic of the new broadcasting was requested. It is fixed a standard about the ratio of the commercial and the mail order program. To start up the new service steadily, the concrete measure that spreads both and receivers at the early stage is requested. Via Nikkei IT.

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